ON24 in the News

Go with the Flow: Navigating Streaming Communication

This article was featured on the cover of the November 2007 issue of eContent Magazine. Focused on streaming communication, writer Sue Marquette Poremba speaks with leading companies and thought leaders about the definition of streaming media and how it can be leveraged within the enterprise. ON24 was one of six companies featured in the article.

Key excerpts include:

ON24's Rich Media Webcast is an on-demand Flash video with animated graphs, illustrations, and slides. Integrated with registration, reporting and interactive features, the Rich Media Webcast is designed for business communications such as corporate announcements, major product launches, or as a centerpiece to any corporate website.

Behind the Streams Side Bar

ON24 began as a financial news service. To provide information to clients, the company had to come up with ways to make sure the technology could stream without being choppy or frequently buffering. In doing so, the company changed it business to provide opportunities, like online town-hall meetings and webinars, many of which are interactive. "Businesses today want to add audio and video into their enterprise. They want to provide something more than a white paper or document."