Frost & Sullivan Publishes White Paper on Webcasting as an Essential Ingredient for B2B Success

White Paper Sponsored by ON24 Highlights Benefits and Growth Opportunities for Webcasting

San Francisco, CA – May 21, 2008 – ON24, Inc., the global leader in webcasting and rich media marketing solutions, today announced the availability of a Frost & Sullivan white paper titled "Webcasting: The New Essential Ingredient for B2B Success." Sponsored by ON24, the Frost & Sullivan paper explores how webcasting can be leveraged by an organization as a strategic communications tool for corporate and marketing programs. The analyst firm also examines the market conditions for webcasting and details three real-world case uses from MRM Worldwide, BusinessObjects and Frost & Sullivan.

"Organizations are seeking ways to reduce travel costs and their carbon footprint, while achieving maximum results," said Jennifer Bates, Director of Consulting, Information & Communications Technologies (ICT) Practice, Frost & Sullivan. "We envision webcasting as a key solution that not only addresses the cost and green issues, but also is uniquely positioned to address all the online event needs of global organizations."

Roopam Jain, Principal Analyst, Conferencing and Collaboration, ICT Practice, Frost & Sullivan added, "The research that our team has conducted in this area further indicates that organizations will require web event solutions that are scalable, reliable and robust. The current market conditions further serve to increase the adoption of webcasting and similar technologies by organizations for their streaming communication needs worldwide."

Topics covered in the white paper include:

• Market trends and growth opportunities for Webcasting, such as broadband adoption, fiscal and environmental mandates, accelerated product cycles, and the requirements of global organizations.
• The wide-reaching benefits of webcasting for such applications as corporate communications, global product and brand launches, and lead generation.
• What questions to ask before selecting a webcasting provider and key attributes for virtual events.

To download a copy of the white paper, visit: http://tinyurl.com/6ohbex.

About ON24, Inc.
ON24, Inc. (http://www.ON24.com) is the global leader in webcasting and virtual events. ON24 provides a full range of innovative solutions for applications such as demand generation, corporate communications and training and continuing education. More than 700 organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including IBM, Cisco, United Business Media, Credit Suisse, GE Healthcare, Hewlett-Packard, Motorola and the National Science Foundation. ON24 is headquartered in San Francisco, with offices in New York, London and Singapore.