HouseValues Improved Lead Quality and Conversion Rates using ON24's Webcast Center

Situation: Generating High-Quality Sales Leads

HouseValues Inc. (NASDAQ: SOLD) provides consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process. The company targets mortgage professionals and real estate agents to whom they can market their sophisticated technology products and services that enable agents to build profitable businesses through Internet marketing.

HouseValues conducted its first ON24-powered webcast in July 2006 that drew an audience of approximately 320 live attendees from within the industry. The one-hour program featured the topic, "How lenders make six figures with internet leads," and generated a lively discussion among the large, national audience. More than 200 questions were posed and answered during the webcast.

Solution: Scalable Webcasting and Increasing Conversion Rates

Within 10 business days, HouseValues was able to convert a significant percent of the audience into new, paying customers. And, in less than two weeks after the initial program 'aired', almost 400 additional prospects viewed the webcast that was archived on the company's website.

"We are excited about the unrivaled capabilities of the ON24 webcasting platform that enable us to reach such a large audience for our programs," said Michelle Mason, Marketing Acquisitions Manager, HouseValues. "We are thrilled with the early sales results from this first program and plan to develop an ongoing series of 8 webcasts over the next year using ON24," she added.

The ON24 platform is well-suited to accommodate very large audiences such as those generated by the HouseValues webcast. In particular, the medium enables the marketing team to create interesting programs that are designed to inform their prospects about trends or to supply tips from among industry professionals to assist them become more successful. As a result, the quality of leads - and the percentage that ultimately subscribe to HouseValues products or services -- delivers an impressive return on the investment.

Customer Testimonial:

"Webcasting is a great channel to generate educated leads compared to other channels. The rich media platform supports sophisticated lead generation programs that produce visible, traceable results."

- Michelle Mason, Marketing Acquisitions Manager, HouseValues