Overview
The Phelon Group is a consulting firm that helps companies break through revenue barriers by harnessing customer insight. In 2006, the company developed a groundbreaking new methodology called Voice to MarketSM, which helps companies hone their go-to-market strategies. In order to promote this methodology to high-level business decision makers, the company examined various options, which would be interactive, offer convenient access and have a high level of security to prevent competitors from reviewing the content. In addition, the company wanted to launch the program within the next quarter.
With the criteria set, The Phelon Group researched many Web event vendors and selected ON24 to help with the webinar. "We felt that ON24 offered the most versatile and secure Web platform, as well as professional Web event planning and reporting," said Diana Ying, The Phelon Group. "We spoke with ON24 customers who had conducted similar engagements and they all offered very positive feedback."
ON24's fine-tuned webinar planning process helped to jump-start the preparations and promotion of the event, which mapped directly to The Phelon Group's aggressive timeline. The ON24 staff was readily available and highly responsive to recommend webinar best practices, security tips, and answer questions at every turn.
The webinar, Harnessing the Power of Voices to Conquer the Marketing: Voice to Market Methodology, was highly successful and had over 100 attendees, which included key business decision makers and strategists from many industries including high-technology and financial services. ON24's interactive and polling capabilities allowed The Phelon Group to connect with many potential customers. "We were able to turn many of the follow-up requests into business opportunities," said Ying. More important was that the successful webinar enabled the company to strengthen its position as an industry-leading consulting firm.
"We had an extremely successful webinar thanks to ON24's very supportive team. Their webinar platform was very easy to use, offered sophisticated controls and a versatile interface. The team was very helpful, responsive and answered all of our questions, which ensured a smooth launch. I was very impressed by the ON24 team and the project enabled our company to deliver our messages to the marketplace in a dynamic, interactive fashion and captured the attention of our target audience."
- Diana Ying, The Phelon Group
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