Published bi-monthly, each issue of ON24 Advantage Newsletter features customer best practices and expert advice for your webcasting programs. Subscribe today to learn about upcoming webcasts and product news from ON24.

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A Note from the CEO
On behalf of ON24, it is my pleasure to welcome you to the new year. 2008 will be an exciting year as we continue to enhance our products, services and solutions to better serve you.

The ON24 Advantage newsletter is one venue for us to share how webcasting can benefit your organization and enhance your streaming communication programs. For example, this issue highlights how you can leverage rich media for an effective sales lead generation program.

As the year progresses, I look forward to hearing from you on how we can improve ON24 and this newsletter to meet your needs.

Sincerely,
Sharat Sharan
President and CEO,
ON24, Inc.

Customer Best Practices in Action The International Institute for Management Development, IMD, is recognized as one of the world leaders in executive education. After selecting ON24 for the organization's Wednesday Webcasts series, IMD experienced an increase in customer service, more consistent streaming of webcasts, and reliable statistics about registrants and attendees. Demo Webcasts - Demo Locally, Deliver Globally Product introductions, sales presentations, and training can be conducted more efficiently, cost-effectively, and powerfully. With ON24's Demo Webcasts, you can stream live product or application demos worldwide while using the many communications and reporting tools available with ON24's webcasts. Expert Advice Rich Media for Closed-Loop Sales Lead Generation Webcasts and webinars are essential to a marketer's toolbox for lead generation and brand awareness campaigns. In this article, Sharat Sharan, President and CEO of ON24, Inc., discusses how you can strategically leverage rich media for a comprehensive closed-loop marketing and sales lead generation campaign. Featured Webcast Automate Lead Nurturing to Increase Lead Generation Effectiveness with Laura Ramos, VP, Forrester Research Date: February 13, 2008 Time: 11AM PT / 2 PM ET Far too many marketers push leads into the sales channel as fast as possible and pay little attention to lead readiness or demand management. Discover how automating lead nurturing can increase lead generation effectiveness.