ON24 in the News

http://emediavitals.com Logo November 5, 2009
Virtual events come of age
Described as “3D cyber-venues,” virtual events are a primary tool for publishers like ON24 customer Nielsen Business Media.
 
http://www.3dtlc.net/ Logo November 4, 2009
ON24 Announces Virtual Summit for November 11
"With the Social CRM Virtual Summit, two marketing leaders have come together to extend the ON24 platform."
 
The Marketing Tech Blog Logo October 28, 2009
Social CRM Virtual Conference: No Travel, No Lines, Free Entry!
Douglas Karr describes the Social CRM Virtual Summit, the result of Lithium Technology’s collaboration with ON24, as a good opportunity to check out a virtual event. "We’ll see you there!"
 
Virtual Edge website Logo October 12, 2009
TechWeb uses ON24 for Windows 7 Virtual Event for Microsoft
TechWeb's InformationWeek hosted a record-breaking Windows 7 event on the ON24 platform.
 
Target Marketing Logo October 1, 2009
Case Study: ASI Shows Enter Virtual World
ON24 Virtual Show provides ASI and its show sponsors with leads, helps differentiate the ASI brand and improves communication with customers.
 
http://www.bulldogreporter.com Logo September 29, 2009
PR Can Win Big with Online Events—But We Must Adapt the Concept of ‘People Skills’ to the $400 Million Virtual Workplace
The message to public relations professionals is clear: it's time to get an avatar and make connections in virtual environments.
 
3dTLC Logo September 28, 2009
ON24 Releases Virtual Learning Center
"ON24…has dug further into the corporate education market with the release of its Virtual Learning Center."
 
Virtual Edge Logo September 23, 2009
Two Recent Surveys of Marketing Professionals Shed Light on Trends in Virtual Events
This article summarizes a recent ON24 market study which identifies some of the drivers for virtual event growth, including cost and time savings and environmental benefits.
 
Meetings News Logo September 21, 2009
Adding Virtual Events To Face-to-Face Meetings
According to this case study, with ON24 Virtual Show, ASI reached more customers and new audiences, garnered new exhibitors and had access to ROI data for exhibitors and attendees, while keeping marketing costs at bay.
 
Bizreport Website Logo September 21, 2009
Live conferences, exhibitions going virtual
Citing two ON24 market surveys, the author concludes that, largely because of penny-pinching and green concerns, marketers are willing to host and attend virtual events.
 
SF Chronicle Logo September 16, 2009
With economy’s slide, virtual events take off
This profile features ON24 and Bay Area customers Oracle and Advent Software.
 
Zikkir Website Logo September 16, 2009
Cyber-meeting companies soar with recession
This summary of a San Francisco Business Times article states, "San Francisco-based ON24 grew 40 percent in 2008, capitalizing on companies like Cisco Systems that canceled global sales meetings."
 
Smmmonitor Logo September 15, 2009
Survey Says: Marketing Execs Up on Virtual Events
The Sales & Marketing Management newsletter reported that a majority of ON24 survey respondents cited cost savings (74 percent) and green benefits (82 percent) as factors behind their companies’ interest in virtual events.
 
BtoB Logo September 14, 2009
Survey: Virtual events appeal to marketers
Citing a new ON24 marketing survey, the article says that most marketing professionals are more likely to attend virtual conferences than live events.
 
http://www.minonline.com/news/Pretty-Picture-Nielsens-Virtual-Photog-Fest-Snaps-Up-Leads_11963.html Logo August 25, 2009
Pretty Picture: Nielsen’s Virtual Photog Fest Snaps Up Leads
The success of ON24 Virtual Show customer Nielsen Business Media with its PDN virtual shows is described in this case study. The editor concludes, "If there is one winning model that has come from this prolonged recession it is the virtual trade show."
 
http://www.meetingnews.com/mimegasite/articles/article_display.jsp?vnu_content_id=1004005797 Logo August 24, 2009
Meetings Hype 2.0
Eloqua, a software marketing company, describes ON24 Webcast Center as "bullet-proof" in this article about using Web.2.0 technologies, including webinars and virtual events, to promote physical events.
 
Target Marketing Logo August 5, 2009
3 Ways to Maximize Virtual Show Results
ON24 Product Marketing Director Mark Szelenyi describes the top three virtual event best practices.
 
Thomson/West HR Advisor  Logo August 5, 2009
Latest Learning Trends
This article describes the growing pervasiveness of virtual learning centers. "These tools are changing the ways organizations communicate with and educate their employees." ON24 customer NFIB is featured.
 
IHRM Logo August 1, 2009
The Upswing of Virtual Trade Shows and Learning Centers: Using Virtual Tools to Increase Productivity and Revenue
In this bylined article, ON24 CMO Denise Persson describes the many organizational benefits of virtual events and learning centers.
 
http://www.nxtbook.com/nxtbooks/nielsen/sm0809/index.php?startid=Cover1&W#/14 Logo August 1, 2009
‘Hybrid’ Trade Show Best Practices
A physical show can be enhanced with the addition of virtual components. In this bylined article, ON24 CMO Denise Persson lists eight hybrid show best practices. She writes, "As you consider the use of virtual components to complement traditional trade shows, keep in mind these basic principles to ensure that your hybrid show is successful."
 
FolioMag Website Logo July 30, 2009
Virtual Events Come Into Their Own
Featuring ON24 customer Nielsen Business Media, this article describes ON24 virtual events as white-label b-to-b social networks, valuable lead generation tools and virtual "playgrounds" for enabling attendee interaction.
 
forbes magazine Logo July 28, 2009
How To Tackle A Virtual Trade Show
This “how-to” article for entrepreneurs features ON24 customer examples and screen shots.
 
Virtual Edge Logo  Logo July 23, 2009
The Vocus Virtual Conference on Social Media Best Practices Revealed Some Virtual Event Best Practices
A first-of-its-kind pay-per-view ON24 Virtual Show, the Vocus Virtual Conference was an online version of the Vocus annual conference. Its success was attributed to the uniqueness of the venue and the quality of the content.
 
TMCNET website logo Logo July 23, 2009
Communiqué Conferencing Intros Online Meeting Service for Apple iPhone
Audio and web conferencing service provider Communiqué Conferencing has launched a new partnership with ON24 which will enable Communiqué to become a one-stop shop for all types of streaming services. It has also launched an online meetings service for the Apple iPhone.
 
BtoBtoB Magazine logo Logo July 20, 2009
Who’s Who in B-to-B 2009
ON24 CEO Sharat Sharan is included in this annual listing of the “key thought leaders and movers and shakers” in the marketing industry.
 
BtoBtoB Magazine logo Logo July 17, 2009
Virtual shows in new phase
This article features ON24 and its customers and describes the newest phase in the use of virtual shows by business publishers--the need to educate marketing partners on the value of virtual events and how to achieve success with them.
 
Virtual Edge website Logo July 2, 2009
BtoB Magazine Wraps Up Leading Edge Virtual Conference
BtoB Magazine’s first full virtual event, which used ON24's virtual event platform, was a "home run."
 
ABC7 News Logo June 29, 2009
Inner-office travel: How online conferencing can help save the planet
Appearing on the sites of ABC affiliates across the U.S., this article describes the environmental and cost savings benefits of virtual conferencing and events. ON24 CMO Denise Persson explains the growing popularity of virtual events, stating that businesses are concerned about saving money and keeping employees happier by minimizing travel but are also "doing the planet a great favor by using platforms like ON24's."
 
BtoBtoB Magazine logo Logo June 24, 2009
Leading Edge virtual show attracts thousands
Featuring Twitter integration, BtoB Magazine’s first virtual show attracted almost 5,000 registrants. ON24 provided the platform technology for the event and was one of the exhibitors on the virtual show floor.
 
Virtual Edge Logo  Logo June 10, 2009
Nielsen Business Media's Photo District News Has Another Virtual Hit on Their Hands
Michael Doyle writes that this "highly successful" launch of a new virtual trade show featured over 15,000 registrants and was run on the ON24 Virtual Show platform.
 
Virtual Worlds News Logo June 8, 2009
PDN Talks Up Success of Inaugural Virtual Event
This article explains, "As the area of virtual trade shows grows, it pays to look closely at the track record laid down by early adopters." The article highlights metrics that illustrate the reach and traction of the ON24-produced show.
 
Tradeshow Week Logo June 8, 2009
Can't Make the Live Event? Go Virtual
This article describes the "big boosts" in online show providers' business. Featured is ASI's virtual tradeshow, created by ON24, which far exceeded all expectations, according to ASI CEO Tim M. Andrews.
 
CIO Today Logo May 18, 2009
Virtual-Event Solution Makes Lead Scoring a Breeze
According to this Eloqua case study, "ON24 offers simple webinar registration, clear instructions, and the ability to handle not just simple PowerPoint presentations but also robust question-and-answer sessions. Moreover, ON24 is deeply involved in coordinating the pre-event marketing and notifications, as well as the surveys and follow-up e-mails after."
 
Virtual Edge Logo  Logo May 5, 2009
A Frost and Sullivan Global Market Leadership Award for Virtual Events Goes to...ON24
Commenting on this recognition, ON24 CEO Sharat Sharan says that the Market Leadership Award confirms that the market response to ON24's growing product portfolio has been overwhelmingly positive. ON24 CMO Denise Persson adds that ON24 Virtual Show is making possible many new applications, including hybrid trade shows and internal meetings, which is also contributing to ON24's domination.
 
Smart Meeting Logo May 1, 2009
The "V" Word
In this in-depth article, ON24 CMO Denise Persson explains how factors such as green agendas and the economy are driving virtual event demand growth.
 
CMI Logo Logo May 1, 2009
Summer Sales Meeting Goes Hybrid
This case study describes a successful hybrid (in-person and virtual) sales meeting held by ON24 customer GoldenGate Software.
 
Talent Management Tech Logo April 20, 2009
All Learning, All the Time
Writer Paula Santonocito describes a new ON24 Virtual Show application, a Virtual Learning Center, as a tool which allows companies to save money and time while delivering robust training. It is "...a highly interactive, completely customizable solution that leverages 3-D capabilities to simulate a client's work environment." She goes on to describe the tool's advantages, saying, "With the economy forcing organizations to cut back on travel expenses, virtual learning offers a viable alternative to traditional training."
 
Selling Power Logo Logo April 6, 2009
Sales Teams Use Virtual Events for More than Cost Savings
This article highlights ON24's customer survey findings and alludes to two significant trends--communicating and selling virtually. The article makes the case, through its recap of the survey findings, that B2B sales professionals are looking to virtual events to shorten their sales cycles. "Regardless of whether you believe the numbers of this particular study, there's no question that virtual events are growing in popularity, as evidenced by the rapid growth of companies that provide such services."
 
CRM Buyer Logo March 25, 2009
A Tale of Two Trade Shows
According to Denis Pombriant, a virtual Oracle customer exposition developed with ON24 Virtual Show was an approach more attuned to the times and customer-centric than a traditional customer convention held by another firm at the same time. He predicts that this recession could do for trade shows what the last recession did for face-to-face briefings, which are now conducted largely via web conferencing.
 
VirtualEdge.org Logo March 22, 2009
ON24 Virtual Show Platform Drawing Crowds
This article describes the success of ON24 Virtual Show.
"With strong growth in the previous year and a generous share of the publishing industry as clients, plus large multinational corporations, ON24 is poised to be a dominant player in the growing virtual event industry."
 
examiner.com Logo March 22, 2009
Review of Oracle's Partner Expo Online, a Great Virtual Event
Francine Adams describes Oracle's Partner Expo Online, an ON24 Virtual Show, as "the ultimate in virtual conferencing." She adds, "The Expo itself was every bit as effective as being in person without the air fare, travel expenses, parking and meals."
 
edgelings.com Logo March 20, 2009
Oracle Puts on a (Virtual) Show
Scott Budman describes Oracle's virtual partner expo, created with ON24 Virtual Show, as "super-realistic" and having "impressive detail." He describes ON24 as "a company in high demand."
 
NBC 11 Logo Logo March 19, 2009
New Virtual Way to Beat the Recession
Scott Budman of the Bay Area's NBC 11 features the Oracle Partner eXpo Online in an interview with ON24 CEO Sharat Sharan. According to the report, "ON24 designs events in painstaking detail for companies all over the world. And, these days, with companies spending less, ON24 is on fire." Budman then adds, "ON24 is hiring-and moving forward by helping others scale back."
 
NYT logo Logo February 25, 2009
ON24 Raises the Profile for Virtual Trade Shows
VentureBeat's Dean Takahashi summarizes ON24's record business performance in 2008:
"The virtual trade show is catching on, according to one of the leading companies in the space. San Francisco-based ON24 says that the company grew sales 40 percent in 2008 and saw its client base expand to 700 customers."
 
ABC NEWS NOW logo Logo February 20, 2009
Ahead of the Curve-Virtual Shows
ABC News Now, a 45-million-subscriber cable news network, aired an interview with ON24 Vice President Tom Masotto which featured ON24 Virtual Show.
 
CIO logo Logo February 19, 2009
How to Give a Webinar (and Not Look Like an Idiot)
In this bylined article by ON24 CMO Denise Persson, strategies for combating presenter "webinar worry" are described.
 
Wall Street Journal logo Logo February 17, 2009
Business Solutions: Smart Ways to Cut Costs
Hot technologies for 2009 will be those that can save money - including ON24 virtual events solutions.
"...TechInsights decided to put together interactive online seminars for potential customers. The company uses Webcasting software from San Francisco-based ON24 Inc., which charges between $800 and $20,000 per event, depending on the number of attendees and what features a customer chooses."
 
Virtual Worlds News logo Logo January 30, 2009
76% of Enterprise Executives Predict Rise in Virtual Events for 2009
Virtual Worlds News included results from the recent ON24 survey of projected virtual events usage in an article that addresses the effects of an "economy continuing in a downward spiral" on the replacement of physical conferences and meetings with virtual alternatives.
 
TechPluto logo Logo January 23, 2009
'Virtual' threatening 'Physical'...But 'Physical events' still hold core utility!
Prashant Sharma examines the implications of the recent ON24 market trend survey regarding the growth of virtual events versus physical events. Sharma states:
"Big & glossy physical events such as Trade shows and conventions require some heavy investments and in such an economic downturn, enterprises are now relying more on the nearest alternative to physical events, Virtual events."
 
BtoB Magazine logo Logo January 19, 2009
Lithium Technologies Uses Webinar Series to Quadruple Leads
Dan Ziman, Lithium's director, marketing programs, was interviewed by Christopher Hosford regarding Lithium's webinar programs. Powered by ON24, Ziman stated:
"We probably quadrupled the number of leads coming into the company during that time frame," he said, adding, "Our webinar series produced the lowest cost per lead of anything we did in 2008."
 
BtoB Magazine logo Logo January 19, 2009
Virtual Events Yield Real Leads
Christopher Hosford writes how webinars can be powerful lead generation tools when produced and managed properly. Kim Ryden, director of demand generation, ON24, emphasizes:
"ROI starts with the planning stages," said Ryden. "You want to segment your database and market to those people who have responded to something else in the past."
 
Face2Face Blog Logo January 19, 2009
Good Time to be a Webinar Guy
Sue Pelletier summarized ON24's recent survey on Face2Face, a MeetingsNet Blog, highlighting that this is "fortunate news for ON24, seeing that it's a webcasting/virtual meeting company."
 
Corporate Incentives and Meetings logo Logo January 16, 2009
Survey Shows Explosive Growth for Virtual Events in 2009
Corporate Incentives & Meetings summarizes a survey issued by ON24 regarding the growth of virtual events.
 
Virtual Edge logo Logo January 15, 2009
Study Confirms Explosive Growth for Virtual Events in 2009
Michael Doyle provides a summary of a recent survey issued by ON24 regarding the shift from physical to virtual events in 2009.
 
BizReport logo Logo January 15, 2009
Report: More businesses are going virtual
Kristina Knight highlights the value of virtual events for saving costs and convenience. She summarizes the ON24 survey:
"Forget about sending sales people to ten or fifteen trade shows this year; with the tightening economy in the US, more and more businesses are finding virtual trade shows to be more beneficial. The survey from ON24 found that more than half of businesses are using virtual events this year."
 
MarketingSherpa logo Logo January 14, 2009
5 Steps to Double Conference Attendance: Inject Virtual Webcast & Trade show
Note: Article available to non members for first week. Membership required for access afterwards.
In this MarketingSherpa a case study, Elsevier, one of the leading medical and life science publishers, discusses how it used a virtual show to drive and extend the audience for their Vaccine Global Congress in Boston. According to Nigel Clear, Commercial Director of Elsevier:
"For every one conference delegate we can attract, how many more can't make it because of time constraints or limited travel budgets?" says Clear. "Scientists and researchers in developing nations, in particular, often can't afford the expense. We wanted to take our scientific knowledge to as wide an audience as possible."
 
BtoB Magazine logo Logo January 14, 2009
Survey finds marketing events shifting from the physical to the virtual
BtoB Magazine published results from the ON24 survey of more than 10,000 executives regarding the shift from physical to virtual events in 2009.
 
The Webinar Blog Logo Logo January 14, 2009
Bad News for Meeting Planners
Ken Molay of The Webinar Blog summarizes key findings from an ON24 survey which queried executives regarding their 2009 anticipated use of trade shows, conventions, and internal meetings as opposed to webinars and virtual shows.
 

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