Rich Media Lead Generation
ON24 Home > Products > Rich Media Lead Generation
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ON24 provides a proven set of solutions to help your organization generate more qualified sales leads by leveraging the impact of rich media communications with a systematic process that includes webcasting, registration, real-time reporting and other marketing capabilities. Coupled with the LeadVantage™ lead scoring engine, better, more qualified sales leads are prioritized to allow you more time to contact those leads instead of searching for them. ON24's lead transferring tools makes it fast and easy to move those leads into your sales force automation (SFA) or customer relationship management (CRM) systems.
ON24's lead generation system consists of event marketing and lead management tools working in conjunction with a systematic process designed for creating, developing, prioritizing, and presenting qualified sales leads. At its core, this process uses highly branded, interactive webcasts, with podcasting, that can be conducted live and/or on-demand. Using a variety of mechanisms, information about event attendees are collected, processed, analyzed, and scored. This information is then made available, in real-time, using customizable reporting tools and sales data exporting capabilities.
With Insight24™, companies can extend the "shelf life" of their webcasts, podcasts, and videos - increasing the ROI of these rich media lead generation investments. Insight24 is a B2B rich media network that aggregates and syndicates over 5,000 webcasts, podcasts, videos, and online demos from over 175 companies in over 32 categories. Insight24's syndication network - including ITtoolbox, PC World and ECT News Network - reaches over 13 million business and technology viewers each month.
Today's marketing organizations face a growing number of lead generation challenges. How to "improve lead quality" and "more effectively engage buyers" are common concerns. ON24 eMedia Center is designed to address such marketing issues. The solution is a fundamental part of a comprehensive lead generation process.
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