LeadVantage
ON24 Home > Products > Rich Media Lead Generation > LeadVantage
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ON24's LeadVantage™ lead generation system improves the speed, efficiency, control, and ROI for developing, identifying, and managing qualified sales leads.
ON24's lead generation system consists of event marketing and lead management tools working in conjunction with a systematic process designed for creating, developing, prioritizing, and presenting qualified sales leads. At its core, this process uses highly branded, interactive webcasts, with Podcasting, that can be conducted live and/or on-demand. Using a variety of mechanisms, information about event attendees are collected, processed, analyzed, and scored. This information is then made available, in real-time, using customizable reporting tools and sales data exporting capabilities.
- Proven methodology for attracting and developing sales leads
- Flexible hosted web application - no software or downloads required
- Integrated lead scoring engine filters sales leads from suspects
- Improves effectiveness of sales organization by automating sales lead development
- Provides an effective means for analyzing the true effectiveness of mailing lists
- Provides measurable ROI.
- Prospect information collected by a robust, flexible, client-branded registration system
- Customizable email notifications automate confirmations, reminders, and follow-ups to help assure high attendance and prompt communications with prospects
- Tracking and control features provide tools for measuring campaign effectiveness and restrict and/or monitor access to your events
- Interactive webcasting features such as polls, surveys, Q & A, Podcasts, and document downloads provide an engaging experience to prospects and another mechanism for collecting and tracking data about a prospect
- Robust, real-time reporting system provides efficient and effective options for presenting and disseminating sales lead information to multiple recipients
- SFA integration provides ability to transfer sales lead data into an SFA or CRM system
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