Press Release

ON24 and Babcock & Jenkins Co-Host Webcast on How to Produce Better Sales Leads

Free Webcast Will Discuss Best Practices to Optimize the Value from Every Customer

San Francisco, CA and Beaverton, OR – June 20, 2006 – ON24 Inc., the global leader of webcasting and video communications solutions, and Babcock & Jenkins, a leading, full-service direct and relationship marketing agency recognized worldwide for combining creativity with innovation and technical excellence, will co-host a free webcast: “Better Leads: Optimizing Cultivation and Retention Strategies.” This online event will take place on Wednesday, June 21st, 2006, at 2 pm EDT/11 am PDT.

The featured speaker is Bill Babcock, the co-founder and CEO of Babcock & Jenkins. Over the past 14 years, Mr. Babcock has helped companies like Microsoft, Oracle, Russell Investment, IBM, Intel and many other financial, high-tech, and consumer companies optimize their marketing efforts, generate millions of leads, and turn them efficiently into revenue.

“Every marketer wants to maximize the quality of their leads,” said Bill Babcock. “At Babcock Jenkins we've established several cutting edge methodologies for qualifying lead value. I am pleased to partner with ON24 to share some of these best practices.”

Marketers accessing this webcast will learn:

• Proven tactics for enabling sales via marketing effort;
• Methods to detect the highest value leads that will close the quickest;
• Ways to get salespeople to stop procrastinating and start selling;
• Techniques for confirming the value of each lead;
• Ways to "build out" leads to include all decision makers.

“Marketers who want to make the most of their marketing dollars won't want to miss this webcast,” said Chuck Ellison, vice president of sales and marketing of ON24. “Having Mr. Babcock discuss these critical topics gives attendees the unusual opportunity of getting extremely valuable advice on how to potentially double or triple the rate at which they close leads.”

To register for this webcast, marketers can go to: http://w.on24.com/r.htm?e=24595&s=1&k=3416C43196AD96167FE34A08CF99637A&partnerref=pr

About ON24, Inc.
ON24 is the global leader of webcasting and video communications solutions. More than 500 leading companies including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Hewlett-Packard, and Sun Microsystems use ON24 for activities such as lead generation, internal communications, conferences and events, product launches, sales training, continuing professional education, and executive announcements. Based in San Francisco, the privately held company was founded in 1998.

“A World of Webcasting Solutions. One Webcasting Provider”™ - is a trademark of ON24.

About Babcock & Jenkins
Babcock & Jenkins is a full-service direct and relationship marketing agency. Babcock Jenkins drives customer acquisition, qualification and retention through relevant dialog with the right people, at the right time, via the right channel. As a result of Babcock Jenkins' innovative Connected Strategy™ approach, the agency succeeds in creating enduring customer relationships that drive sales for their wide range of B2B and B2C clients.