Press Release

Demo Locally, Deliver Globally: Five Key Factors for Delivering a Successful Online Demo

San Francisco, CA – April 23, 2007 – Marketing, sales and training organizations conduct numerous demos to educate prospects or internal personnel about new applications or software products. The key to delivering a successful application or software demo online is ensuring a smooth user experience. Any delay or hiccup in delivering the content is like driving a Ferrari that suddenly stalls halfway through the course. The message is jumbled. The audience is confused. And it negatively impacts the company's reputation.

When a large, dispersed audience is involved, these issues are magnified significantly. According to Len Marotta, Director of Product Marketing for ON24 Inc., there are five factors for delivering a successful online demo: Scalability, Synchronization, Ease of Presenting, Usability, and Customization.

• Scalability: Use a reliable technology platform that allows live and real-time demos and can handle hundreds and thousands of simultaneous viewers without any degradation in quality.
• Synchronization: Ensure that the audio stream is synched with the slide and desktop presentation to minimize any interruptions during the demo.
• Ease of Presenting: Incorporate flexibility for online demos such as whiteboard capabilities, a pointer feature or the ability to have several presenters give a desktop presentation.
• Usability: Provide viewers with a hassle-free way to access demos online. Requiring downloads or other complicated processes delays the demo, limits access for companies that block downloads or results in reduced attendance.
• Customization: Reinforce corporate branding to audiences by customizing online demos with corporate logos and colors. Otherwise, an unbranded product demo is like handing out blank business cards.

"Everyone recognizes that an online demo is a cost-effective alternative to an in-person demo, " elaborates Marotta. "But when hundreds or thousands of people are watching, ignoring one or more of the above points can undermine any cost and time savings achieved by a company."

ON24 Inc.'s Demo Webcasts Solutions Suite:
Leveraging ON24's scalable and reliable webcasting technology platform, ON24's Demo Webcasts Solutions Suite is a cost-effective way to deliver live product or application demonstrations to hundreds and thousands of simultaneous viewers. The suite incorporates interactive presenter tools, such as whiteboard, pointer, polls, and surveys. Combined with ON24's back-end reporting, ON24's Demo Webcasts Solutions Suite provides real-time usage reporting with detailed information about who viewed the presentation, how they interacted with it, and when. The product demonstration can be customized and branded as little or as much as an organization requires.

Demo Webcasts Solutions Suite includes:

• Live streaming webcast with a live product demo
• Live non-streaming web-conference with a live product demo
• Live webcast with a pre-recorded product demo
• On-demand webcast with a product demo

For more information: http://www.on24.com/webcasting_products_demowebcasts.html.

About ON24, Inc.
ON24 Inc. is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements.

More than 500 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Cardinal Health, Cisco Systems, Motorola, CMP Media, Credit Suisse, Department of Education, Hewlett-Packard, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.

“A World of Webcasting Solutions. One Webcasting Provider”™ - is a trademark of ON24.

“Insight24^SM” - your B2B rich media network for information, intelligence and insight - is a service mark of ON24 Inc.