Press Release

ON24 Powers Live Corporate Communications Video Webcast for MRM Worldwide

Leading Direct and Interactive Marketing Solutions Agency Uses Live Streaming Video to Connect with 2,000 Employees with 64 Offices in 37 countries

San Francisco, CA – July 23, 2007 – ON24 Inc., the global leader in webcasting and rich media marketing solutions, today announced an innovative internal communications webcast by MRM Worldwide, a full-service direct and interactive marketing solutions agency. Leveraging ON24 Webcasting Solutions, the company produced a live video webcast originating from New York and London to the company's 2,000 employees with 64 offices in 37 countries worldwide.

In 2007, MRM Worldwide undertook an internal communications initiative to increase the level and quality of communications. Working with Insidedge, a team of employee communications specialists, MRM Worldwide decided to hold a worldwide webcast as the most efficient and effective way to simultaneously speak with teams around the world. For MRM Worldwide, a live video webcast would have the "personal connection" that a conventional conference call didn't have, while being logistically simpler than a live meeting.

On the day of the live streaming video event, nearly 60% of all MRM Worldwide employees viewed the internal meeting featuring executives from New York and London. By using ON24's scalable and reliable platform, the company smoothly transitioned from one location to another in real-time for the question and answer session. Due to the success of this live video webcast, MRM Worldwide plans to incorporate live video webcasting as part of the company's internal communications strategy.

"As our agency grew, we consciously sought ways to open up our company's internal communications in a Web 2.0 world and be more transparent as a way to bring our company together," said Bradley Starr, Chief People Officer with MRM Worldwide. "As the leader in the webcasting industry, ON24 provided us with the professionalism and end-to-end solution to successfully produce and broadcast an internal meeting that successfully addressed our needs, while creating a sense of unity with our employees worldwide."

Click here for more information about this employee communications case study, including screenshots and a video demo.

About ON24, Inc.
ON24 Inc. is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements.

More than 600 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Business Objects, Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Department of Education, GE Healthcare, Hewlett-Packard, IBM, Motorola, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.

“A World of Webcasting Solutions. One Webcasting Provider”™ - is a trademark of ON24.

“Insight24^SM” - your B2B rich media network for information, intelligence and insight - is a service mark of ON24 Inc.