Webcast Center
ON24 Home > Products > Webcasting Products > Webcast Center
|
 |
 |
For marketing and sales executives, successful corporate and marketing initiatives deliver key results while minimizing cost and time. With ON24 Webcast Center, marketers and sales executives can leverage the full potential of webcasting as the most cost-effective method for delivering rich media communications to key audiences over the Internet.
ON24 Webcast Center is a reliable and scalable web-based platform to quickly schedule, rehearse, produce and deliver interactive audio streaming or video streaming webcasts to hundreds or thousands of people. Combined with ON24's powerful reporting capabilities, marketers and sales executives can refine future campaigns and contact audience members based on how attendees responded to polls, what questions they asked, or how long they viewed a particular streaming video or audio event.
Webcasting can be leveraged for various corporate and marketing initiatives, especially for continued professional education, online tradeshows, webinars or other lead generation vehicles. For your Lead Generation initiatives, webcasting is an ideal mechanism for customer acquisition, lead nurturing, and retention activities.
- Content Development: ON24 can help you develop the content and find a moderator to develop webcasts that resonate with your audience.
- Customer Acquisition: A winning audience-generation program will include an assessment of your target audience, ranking of each prospect according to their perceived value, and a variety of advertising mediums will be leveraged with key messaging.
- Lead Scoring: ON24's lead scoring engine enables you to develop, identify, manage and prioritize more qualified sales leads based on sales criteria. While more qualified leads can be forwarded to sales for immediate action, marketing initiatives can nurture lower tiered leads through the sales process.
ON24 Webcast Center Pro is the ideal solution for companies starting a webcast program or seeking to optimize existing programs, while ON24 Web Center Enterprise edition is suitable for larger scale corporate and marketing initiatives.
|
|
