How Autotrader Rocks Webinars
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AutoTrader is no stranger to producing excellent webinars. So it makes sense that it ranked high in Webinars That Rocked 2018. As evidence of its webinar abilities, the company submitted its “New Car Webinar” for review, as it fills a unique space in the automotive industry. This one webinar helps retailers, manufacturers and internal staff to familiarize themselves with trends and insights in the automotive industry. It’s a webinar designed to inform everyone — from junior retailers to senior manufacturers — in the industry, which means it gets a lot of viewers.
Purpose
Each webinar needs a purpose, so AutoTrader uses its webinars to push for social change within its industry. The company asked a panel of its female experts to lead its webinars, respond to live attendee questions, share insights and much more. It’s one way the company is pushing for change within its industry and it’s seeing great success.
Interactive
AutoTrader made expert use of its webinars, making use of nearly every interactive widget, capability and more. One of its best webinars, ”New Car Webinar,” started with a live host who introduced attendees to the webinar’s topics and promoted social discourse before cutting to a pre-recorded panel discussion. But AutoTrader’s webinar ingenuity didn’t end with a pre-recorded panel. After the recorded video ended, the company cut — live — to the same panel for questions and answers with attendees.
Great Console
Finally, AutoTrader makes excellent use of its webinar console. It integrates its calls-to-action right into its console banners and toolbar, allowing attendees to register for the next webinar, subscribe to AutoTrader events, and book time with the company and more.
Keep an eye on the ON24 blog for more insights and inspiration from the Webinars That Rocked 2018. Curious to see what a great webinar can do for you? Check out Webinars That Rocked on demand.