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It’s Time to Get VIRTUALIZED

July 23rd, 2020 Michael Mayday

virtualized marketing

To help marketers navigate these unprecedented times, we’re putting on a little summit: VIRTUALIZED. It’s a first-of-its-kind live digital event and certification program designed to ensure professionals like you are educated and skilled-up the latest techniques and strategies that you need to succeed in a digital-first era.

Taking place today from 11 a.m. to 1 p.m. Pacific Time, VIRTUALIZED kicks off with a live keynote webinar featuring leading experts in webinar and experiential marketing. After the keynote, attendees can take a five-part on-demand webinar certification course that will provide participants with the knowledge of how to build digital experiences that engage across the entire customer journey.

Powered by the ON24 platform, VIRTUALIZED features a line up of world-class marketers to share their insights and best practices in a post-COVID world. Jason Talbot, Managing Director of The Crocodile, will provide a keynote, “The Art of Human Connection.” ON24 VP of Content Marketing Mark Bornstein will host and also deliver a keynote.

Those keynotes will be followed by a decorated panel, whose speakers include: Ash Parikh, SVP of Marketing at Informatica, Steve Arentzoff, VP of Demand Generation, Medallia, Jack Foster, Senior Director of Demand Generation at SurveyMonkey, and Deanna Ransom, Global Head of Marketing & Marketing Services at Televerde.

Attendees can expect to learn:

    • A framework for running ongoing VIRTUALIZED campaigns
    • The set of tactics for omnichannel promotions, from email to chatbots social
    • Innovative production and presentation formats, from virtual talk shows to after-parties
    • How to supercharge live engagement and networking in virtual experiences
    • A playbook for putting engagement data to work

VIRTUALIZED comes after ON24 powered MINDSHIFT in May, a digital event assisting the fight against COVID-19 while connecting and inspiring professionals all around the world.

Want to transform your marketing in a digital-first world? Register today.

About The Author

Michael Mayday

Global Lead, Digital Content, ON24

Michael is a B2B content marketer, social media manager, copywriter, ghostwriter, content strategist, SEO lead, content manager, conversational marketer and editor at ON24.