How CUNA Mutual Group sees massive event attendance increase with ON24 virtual environments

Physical events have gone the way of the past. They are costly, timely and typically require extensive business travel and resources outside of budgets. Due to a constrained economy, many businesses, particularly smaller ones, find themselves unable to spare the expense or the resources to attend physical conferences. Yet, many organizations still insist on live events for their engagement, conversion and networking factors. CUNA Mutual Group was one of those companies.

With ON24® Virtual Environments, CUNA Mutual Group can recreate the Discovery Conference, complete with an exhibition hall, auditorium and networking lounge with more engagement than its physical event. CUNA Mutual Group found all the tools it needed to create the same caliber event, if not higher, as its physical Discovery Conference.

• ON24 Webcast Elite. CUNA Mutual Group webcasted numerous presentations in its virtual auditorium to deliver the most valuable information to attendees in an engaging but interactive way.
• Virtual Networking. Often the draw of a physical conference includes the chance to network with fellow colleagues and potential business partners. CUNA Mutual Group used ON24 to recreate this type of interaction online and provide a way for attendees to join scheduled chats, post on message boards and even exchange virtual business cards.
• Automated Registration. With ON24 and a customized event registration page, CUNA Mutual Group simplified its registration process and streamlined signups for close to 2,000 people. With an automated process came increased conversion and more manageable follow-up.