How Ellucian rockets to 500 global webinar campaigns in under two years via ON24 Platform

Ellucian initiates global webinar program

The world’s leading provider of student information systems, Ellucian serves over 2,400 institutions around the globe. Recently the company’s marketing team set out to create a global webinar program to engage over 100,000 prospects and customers around the world.

The team needed a platform to facilitate building worldwide webcast channel operations and processes from scratch. They also wanted tools to create a branded webinar experience, as well as analytics to evaluate ROI and demand generation.

500 campaigns, 65,00 attendees, 30,000+ leads — under two years

In less than two and a half years, Ellucian’s webinar program has engaged over 100,000 customers and prospects worldwide, scoring nearly 32,000 leads.

Everything about Ellucian’s webinar experience — consoles, promotional materials, social media marketing, follow-up, and more — reflects the company’s brand.

• Proven ROI and demand generation: Ellucian relies on ON24’s robust analytics and quality control processes to ensure consistently rewarding — and profitable — audience experiences.
• 500 campaigns, nearly 32,000 leads: In less than two and a half years, Ellucian graduated from a nonexistent webinar program to hosting over 500 global webinar campaigns with over 65,000 attendees, capturing close to 32,000 leads.