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Global Auto Parts Manufacturer | Case Study | ON24

A new year means new targets for your team 🎯. Discover how you can hit them with webinars on Dec. 3. Register now 

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Global manufacturer scales certification program

  • 339%

    increase in content views

  • 158%

    increase in page views

  • 25

    digital trainings available in 11 languages globally

Capabilities

Industry

Use Cases

Number of Employees

  • 10,000+

Introduction

This global manufacturer is a producer and leader in automotive markets. The company supplies parts for nearly the entire car. “No matter what brand of car you drive, you most likely have something from our organization in your vehicle.” The organization is committed to supporting its customers on a global scale. The company offers personalized training and technical information for mechanics and distributors on the aftermarket parts it supplies, as well as on other topics such as the safety of self-driving vehicles. “It’s very important that we craft the right message and curate content that is dedicated and relevant to specific parts of the world,” Manager, Digital Events said. The company used to offer face-to-face training only, however, the company recently decided it needed to scale this activity with digital experiences.

Problem

The organization’s need for a strong global reach posed a challenge for the company. This manufacturing company wanted to limit the travel time being spent on in-person sessions and focus more on the actual training time. “We are trying to provide training, but distance is always against us,” Manager, Digital Events said. “Even if you go for a one- day face-to-face training, if you require one day to get there and one day to get back, that’s three days, compared to providing similar sessions online.”

In addition, not everything learned during face-to-face training stays in participants’ memories. However, with online training, people can return to the digital material to reference information whenever it’s convenient for them. They knew this was the right move for the company.

“Traveling for training sessions takes much more time than providing similar sessions online. We’ve been able to scale our training activity enormously with ON24 digital experiences.”

Manager, Digital Events

Solution

The global manufacturing organization decided to build a library of material that would be available 24/7. To accomplish this, the company purchased ON24 Webcast Elite and ON24 Engagement Hub. The organization started with basic webinars, then quickly moved on to more advanced ideas, using video to replicate the face-to-face training workshop environment, which is interactive and enables participants to get up close to the car parts. The webinars use real car parts and examples.

All of the content produced is available in ON24 Engagement Hub. By visiting the Service website, viewers can gain access to the content of their choice in their preferred language. The company engages distributors, retailers and workshop mechanics with training content they can binge on, giving them the flexibility to self-educate by filtering by topic, use case or role.

Their webinars are split into specific topic groups such as power transmission and climate control. The company creates the content in the small, digestible parts so the audience can come back to a specific topic if they need to and not have to watch an hour-long video at once.

The organizations training program is closely connected to its quality department and investigation of warranty problems and topics. The company monitors what kind of issues mechanics have and uses that information to inform its webinars. The webinars feature a mix of videos, slides and downloadable resources such as PDFs, as well as a Q&A widget so that the audience can submit questions whenever they want, whether live or on-demand. ON24 analytics are also used to monitor engagement with these features.

The digital experiences also offer a win for the attendees, which builds brand awareness and loyalty. Participants can gain a certificate by attending. After passing a quiz, they can download the certificate straight from the webinar platform. “This is very important for mechanics to be able to gain such a certificate and showcase their expertise and continuing education.”

Results

Since implementing ON24, the organization has produced two to three webinars per month, and now offers 25 digital training sessions available in 11 languages.

“We’ve been able to scale our training activity enormously with ON24 digital experiences.” The global manufacturing organization has seen a 45% increase in unique viewers with global training sessions and materials within ON24 Engagement Hub, a 158% increase in page views and a 339% increase in content views.

Much of this increase can be attributed to webinars that have enabled them to reach a younger audience that prefers to attend digitaltraining. In addition, with recent global shifts in the nature of work due to the COVID-19 pandemic, they have seen an uptick in how its audience engages with its content.

More workshop mechanics and distributors now rely on digital experiences to gain technical knowledge, rather than face-to-face sessions. The organization believes this increased preference for digital training is here to stay.

“Traveling for training sessions takes much more time than providing similar sessions online. We’ve been able to scale our training activity enormously with ON24 digital experiences.”

Manager, Digital Events

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