Life Science Connect webinar program drives 5x revenue growth with improved efficiency & increased output

With hundreds of webinars and sponsored events under his belt, Miles Szkoda, Life Science Connect’s Virtual Event Producer, has a keen understanding of customer needs and expectations when it comes to digital experiences. Although he has explored several different webinar platforms, Szkoda hasn’t found anything that compares to ON24’s ease of use, reliability, customization options and data capabilities.

According to Szkoda, “ON24 has always listened to its customers, so the breadth and the depth of available features is incredible.”

The platform options help LSC deliver creative, reliable programming to its pharmaceutical and biopharma customers. When organizations purchase webinar packages from Life Science Connect, the team facilitates promotions, sets up the events and provides webinar training as needed.

“One of the things we love is ON24’s ease of use,” Szkoda says. “I can sit a presenter down, show them how to use the backend tools and customization features, and have them ready to run a webinar in 30 minutes.”

Life Science Connect doesn’t just deliver leads to clients. Participant engagement data from the ON24 Platform — including amount of view time, downloaded resources, questions asked, and polls answered — is fed through the company’s integrations to create a holistic view of attendee engagement and interest.

“ON24 data is more substantial than what we can get anywhere else,” Szkoda said. “We combine the ON24 data points with an integration of our internal marketing data to get a holistic view of the people who engage with our content. That is powerful.”

With ON24 data in hand, the Life Science Connect team then uses its in-house measures and analysis to provide customers and event sponsors with valuable information about webinar performance and engagement. Customer sales teams can then leverage this information to build relationships with prospects, moving them closer to a sale.

Szkoda says setup is a breeze. For multi-day events, the team creates multiple registration pages along with three individual webinars. They can have a registration page up and running in less than an hour if someone needs it quickly.

“ON24 templates are powerful,” he said. “We used to spend 40 hours a month in setup and creation time, which was insane. With drag-and-drop templates, we can do that work in two hours. With the time we’re saving, we can easily cover the cost of the platform in a couple of webinars.”