Schneider Electric uses ON24 webinars to drive demand and shift customer perceptions

Schneider Electric manufactures reliable power and automation products, enabling customers to better manage energy for a more sustainable future for all. As an innovative company, Schneider makes sure that it is staying at the forefront of technology and bringing solutions to market for its customers as quickly as possible.

Like other companies in the manufacturing industry, there is an extreme layer of complexity in the way that Schneider Electric brings products to market—layers that involve clear customer visibility and education at all levels of the sales process. It is important that it breaks through the noise of a complicated process to build trust and reach desired audiences in a meaningful way.

Additionally, manufacturing is an industry heavily reliant on partners and outside sources to support this process. Schneider is no expectation and works in-depth with a large ecosystem of partners to build smart solutions to end-user problems and deliver products to market.

Just as its partners help Schneider ensure its customers receive great outcomes, Schneider seeks to provide just as much support and education back to its partners to sustain a mutually beneficial relationship for all.

Schneider turned to the ON24® platform to support its go-to-market and demand generation strategy. This strategy powered by ON24 webinars now creates a real place for digital events and digital marketing within a company previously focused on the physical.

• Building Thought Leadership and Revenue. Schneider Electric expands its thought leadership expertise by building panel discussions with its customers directly into its live webinar events. Schneider places these customer “speakers” alongside internal company experts, bringing together individuals from multiple remote locations all in one place virtually. Through the ON24 platform, Schneider simultaneously creates engaging content with customers to bring them on a complex journey in an easy and inclusive way.
• Integrated In-Person Event & On-Demand Webinar Strategy. ON24’s on-demand capability lets Schneider create a world where in-person content can live on and allows for ongoing digital engagement with this content on a global scale. Post in-person event, Schneider, takes pieces of the content from that event and turns it into a digital, on-demand opportunity, thereby reaching a much larger audience than it could actually do with just a stand-alone physical event.
• Additional Content Distribution and Education. By bringing customers from all over the world into a single virtual event, Schneider can distribute content on a large scale. It easily shares content such as whitepapers, ebooks, and presentations during each webinar to enrich the story. Schneider also video records all of its seminars and converts the content into on-demand webinars.