SpectraCell Laboratories cuts training costs with ON24 webinars

SpectraCell Laboratories, Inc., is a biotech leader in a few key medical fields. For nutrition, it examines how micronutrients are working within a patient’s white blood cells — effectively monitoring a patient’s metabolism and ability to fight off disease. For cardiovascular issues, it offers tests capable of assessing cardiovascular risk and Type 2 diabetes risk — helping physicians and patients better understand the nebulae of factors contributing to both problems. The company offers similar tools to understand and monitor hormone and genetic changes.

The sum total of all these tests, tools and protocols means the organization must update and educate physicians across the United States. This is no simple task: as a tool in patient care, the company is responsible for ensuring physicians have all the information they need to diagnose and care for patients.

SpectraCell Laboratories changed its formula and moved to the ON24® Platform as its go-to webinar solution. It needed a platform capable of scaling with its ever-growing requirements without fail — and a few additional items. The solution had to maintain the laboratory’s branding, allow users to access material from anywhere at any time on any device. Most of all, it had to be easy to use.

With ON24, SpectraCell could finally:

• Seamlessly launch webinars: Easy to set up and execute, SpectraCell streamlined its webinar production process— making last-minute changes as simple as click, upload, publish.
• Efficiently train and stay in compliance: With the right solution in place, SpectraCell could seamlessly deliver state-of-the-art training to physicians and monitor course completion for compliance.
• Share relevant documents and information: Critical slides, reports, procedure papers and more are a click away for SpectraCell attendees thanks to easy-to-access resources embedded within the webinar.
• Engage interested attendees: With intelligent insights, SpectraCell can easily measure audience engagement with its content, allowing the organization to craft or refine more engaging material.
• Share its webinars any time, anywhere: SpectraCell needed a solution that worked at any time on any device. With ON24, the company could reliably push webinars to any device running a browser — even mobile devices — no downloads necessary.
• Drop the dial-in: SpectraCell gave its webinars a necessary boost when it dropped conference bridges and dial-ins. Its shift to a seamless, unified platform makes it easy for registrants to say “yes” to an event — one that works even if there are thousands of attendees.