Thermo Fisher Scientific drives engagement and exceeds SQL target by 200% with ON24

Thermo Fisher Scientific offers an unmatched combination of innovative technologies, purchasing convenience and customer support. The company’s 2030 vision centers around a commitment to leadership in digital science. This plays out in examples such as manufacturing instruments used in COVID-19 vaccine research.

Within Thermo Fisher Scientific’s Analytical Instruments Group, the goal of the Marketing team is to deliver an exceptional customer experience by leveraging digital capabilities. The company is dedicated to sharing knowledge that will help its customers keep up with the fast paced world of science and technology. Digital experiences are a critical tool for Thermo Fisher Scientific to maintain these customer relationships.

A fully branded, immersive and customer-centric digital experience

Thermo Fisher Scientific purchased ON24 Webcast Elite and ON24 Virtual Conference. “We needed a vendor that would be a collaborative partner and create the type of experience we had our minds set on, which we found in ON24,” said Thelma Pichel, Senior Events Specialist at Thermo Fisher Scientific.

The company defined a theme, messaging and promotion for the Reveal 2020 event, trained 150 staff on the ON24 platform and engaged in regular communication with the ON24 team to pull it all off. Once launched, the digital experience featured two live events per week as well as on-demand options for attendees to watch webinars and visit virtual booths. 

The Reveal 2020 series gave Thermo Fisher Scientific the opportunity to help address the challenges that had increased for the company’s customers due to the pandemic. The event also served as part of the organization’s nurturing program. “We did everything necessary to build a very strong base for the future,” Pichel said.

In addition to Reveal 2020, Thermo Fisher Scientific also leveraged the ON24 platform to run the Ignite Surface Analysis conference for an audience that was used to having in-person meetings every year. The company used ON24 Virtual Conference to create an environment that resembled a true event location and offered a complete customer experience with a lobby, networking lounge, exhibit hall with virtual booths and auditorium.

“One of the key takeaways we got from working with ON24 is the way you’re able to customize the whole virtual environment to have it branded in every way possible. We’ve worked with several other platforms, and this was a real stand-out in the crowd,” Pichel said.