With the catalyst of COVID-19, the insurance industry rapidly accelerated its digital transformation and there’s no sign of it slowing down. In fact, according to McKinsey, 89% of insurance executives expect engagement with current and prospective customers to increasingly shift to digital channels.
So, as the move to digital-first customer engagement continues, how can you stay ahead of the trend and the competition?
Check out 11 ways leading insurance providers have innovated their customer engagement strategy by creating digital experiences that:
- Develop new interest from prospective corporate clients
- Educate employees and members with on-demand resources
- Enable insurance producers through ongoing training and certifications
- Build and scale member loyalty by delivering virtual wellness benefits
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