Customer Spotlight with Varian: Creating Choose-Your-Adventure Content Experiences

Personalized content is great, but today’s audiences want even MORE. They want customized, interactive, multimedia experiences that put them in charge of how, when and where they consume content. 

During this session you’ll hear from the team at Varian on how they deliver choose-your-own-adventure-style content experiences that give their audience the chance to engage like never before. 

You’ll learn how to: 

• Build curated content hubs that span the buying journey 
• Make every experience widely accessible to every audience  
• Personalize the follow-up experience to keep buyers engaged 
• Leverage first-party data to optimize your content for conversion