Good data is the most important component of a successful marketing program. But too much data spread out across multiple platforms can make your life a chaotic mess.
Learn how to capture and operationalize the data that matters when you watch “A Blueprint for Turning Engagement into Data,” on-demand. You’ll get tactical takeaways on how to generate data you can actually use, and deliver it to your sales teams on a silver platter.
You’ll learn how to:
- Leverage engagement tools to capture meaningful intent data
- Build the entire buying journey into one experience
- Build effective data flows between your MAP and CRM
- Aggregate insights to profile attendees at the individual and account level
The best marketing begins and ends with great data. Watch now.
