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Eli Lilly | Case Study | ON24

A new year means new targets for your team 🎯. Discover how you can hit them with webinars on Dec. 3. Register now 

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How Eli Lilly creates thousands of digital experiences with ON24

  • 5000

    Webcasts

  • 4.3M

    Viewers

  • 20,000

    Speakers

Capabilities

Industry

Use Cases

About

Lilly is a global health care leader that unites caring with discovery to create medicines that make life better for people around the world. We were founded more than a century ago by a man committed to creating high-quality medicines that meet real needs, and today we remain true to that mission in all our work. Across the globe, Lilly employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism.

Introduction

Eli Lilly is a leader in the healthcare space, heavily focused on making sure that its partners, employees and customers have a deep understanding of the pharmaceutical and medical solutions that it provides. With the well-being of others at stake, relaying medical information on a large scale is of utmost importance.

Eli Lilly found that one of the best ways to relay information and trainings about new products was through webinars. It knew that it could create meaningful connections with its desired key audience by leveraging the power of data-rich webinar & content experiences.

Problem

In order to scale its webinar program globally, Eli Lilly needed reliable technology that was easy for the webcast team to use, as well as simple enough for executive speakers to understand how to use. It also needed to support thousands of attendees at one time from multiple locations across the globe.

Time was also a consideration. While not typical, in some instances, internal partners were requesting webcast productions with a turnaround time of less than a week. It needed a webinar platform that was user-friendly enough to support accelerated webcast production as needed.

Solution

Eli Lilly partners with ON24® to deliver internal customers and business partners with a premium webinar experience.

  • Physical Events Meet Digital Experiences. ON24 makes it easy for Eli Lilly to integrate remote audiences with in-person events while ensuring quality remains consistent across experiences.
  • Improved Internal Communications. Webinars are now an opportunity for remote Eli Lilly employees to engage with the C-Suite where location otherwise limits these interactions. Employees feel more connected by being able to ask questions and employee satisfaction increases with each digital event.
  • Global Access. The ON24 platform has no attendee cap so Eli Lilly can host thousands of live attendees around the globe at a single time.
  • Amplified Expertise. ON24 creates simplicity around incorporating remote presenters into live events. With no limitations around what experts it can bring to the fold, Eli Lilly can provide its customers with more valuable content and resources.

Results

Throughout its partnership, ON24 has helped Eli Lilly support 5,000 webcasts, 4.3M viewers and 20,000 speakers. These numbers continue to grow as Eli Lilly spreads its reach globally and develops more life changing products for millions around the world.

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