How Grant Thornton Australia used ON24 engagement data to scale its webinar program

ON24 immediately enabled the team to increase online engagement with clients and prospects. ”We’ve been able to learn so much more about them, including what they are interested in and how they interact with our content,” said Kenward.

“We’ve actually been in the process of reviewing how we qualify leads, and this data has played such a key role in shaping that strategy and how we deliver touchpoints to our audience.”

With ON24, the team can also quickly and easily convert live events into on-demand experiences, helping them reach larger audiences and strengthen their account-based marketing programs.

“We don’t have to fuss with downloads or neverending connection issues. We save so much time,” said Kenward.

With ON24 Simulive, the team is able to deliver pre-recorded events while still being able to interact with attendees in real time. “I am completely sold,” said Kenward. “Simulive removes the pressure.”

The team was actually able to seamlessly wrap up a two-day virtual event series that hosted 25 speakers across Australia, included six sessions and welcomed 2500+ attendees. “Everything ran just as planned.”

Kenward’s favorite feature is the ability to track audience behavior across every digital experience her team delivers. “Not to sound corny, but marketing without data is like driving a car with your eyes closed. And now, with ON24, we know it’s really true.”

To get more out of their data and make it easily accessible company-wide, the team leveraged an integration between ON24 and Marketo. Because of this integration, all of the detailed engagement insights captured by the ON24 platform feed directly into Marketo, which saves the team time and ensures prompt, relevant follow-up.