Protiviti increases certifications and scales partner enablement with ON24

With ON24, the Protiviti team was able to run their partner enablement and certification programs both with ON24. Partner events and certification courses were transformed into interactive digital experiences, accessible to audiences globally, and first-party data could be captured across multiple experiences and integrated directly into the team’s Eloqua MAP workflow. This eliminated days of manual labor and ensured that every attendee interaction was captured, stored and acted on quickly.

To create relevant certification and partner content, the team surveyed audiences in each industry on their unique interests and needs. Responses inform course and event content, and every experience – for both partner and certification programs – includes opportunities for audiences to ask questions, submit feedback and access additional content.

After finishing each course, certifications are conveniently available for download, significantly reducing the team’s workload. “Issuing credit for our webinars was a time-consuming process before and meant that our participants would have to wait weeks to receive their certificates.”

ON24’s engagement tool has sped up that process through automation, resulting in a 52% increase in attendance and certifications issued YoY,” said Nicole Thames, Webinar Program Manager at Protiviti. “We’ve successfully heightened the delivery quality to best in class through offering certification in real time.”

To support both GTM motions, the team is able to templatize and duplicate fully-branded promotional emails, creative assets and event console for each experience type, speeding up event execution and enabling the team to move fast.

All event and course content – live and on-demand – is stored in a digital resource library embedded into the Protiviti website where visitors can filter for content by industry, type and format.

“Because these certifications and partner experiences are also available on demand, we can continue to promote them even after the live event date,” said Thames. “We can even take sound bites and video clips of the events to use in our promotions which has been very effective.”

A seamless integration between ON24 and Eloqua enables the team to automate data collected from registration forms and event engagement to trigger email follow-up and sales action. All of these personalized touch points have helped the team deepen relationships with their prospects, clients and partners to build trust, drive retention and grow their database.

“With ON24, our webinar program continues to drive brand awareness, issue certifications, attract new clients and retain existing ones, at scale.”