How Roche uses ON24 webinars to improve patient outcomes worldwide

As Roche expanded its live events and trainings to include webinars, its number one concern was reaching healthcare professionals in many different regions around the world. Roche spent a lot of time and money traveling to different countries to help providers with countless projects. This created a less efficient exchange of information and delays in training, cutting into diagnosis and treatment and ultimately wasting precious time for patients. And as more research surfaced, Roche needed to scale and educate hundreds of doctors around the world.

Secondarily, Roche had to bridge the communication gap between researchers and healthcare providers. It needed to know which healthcare professionals attending its webinars and events were actually engaged and showing interest in making a change to they way they ran their practices – to make sure that the information it provided had an impact on attendees.

Roche measures success on the goal of bridging the gap between the experts and the healthcare professionals who deal with the patient daily. In addition, to increase webinar attendance and engagement over its five 2018 events, Roche sees more than 76 percent of healthcare providers commit to making a change in their routine practice based on what they learn in ON24 webinars. With the communication gap successfully bridged through ON24, better treatments and quicker diagnosis for cancer patients worldwide is well on its way.