B2B buyers are engaging with content at a higher rate than ever before and expecting experiences to be tailored to their interests.
So, how are marketers balancing their ability to scale engagement and content, while also making customer and prospect journeys more personalized?
Download the “2024 EMEA Digital Engagement Benchmarks Report,” to understand the current state of digital engagement based on hundreds of thousands of digital experiences created and delivered by leading B2B brands to millions of professionals across EMEA and the rest of the world in 2023.
From an analysis of audience engagement across webinars, virtual events and content experiences, you’ll learn:
-
- The most significant shifts in audience engagement and how to adapt
- The impact personalization has on content performance and pipeline generation
- Benchmarks across webinar, virtual events and content experiences, including attendance, engagement and conversion
- How AI will transform the future of engagement
- Tips to meet and exceed benchmarks in 2024
Use these insights to make your engagement strategy more intelligent and impactful in 2024 — download now!
