From Onboarding to Advocacy: Customer Engagement Best Practices

The Marketer's Circle

To safeguard future revenue growth, Forrester predicts that 70% of B2B marketing efforts will be focused on the existing user base. Making that shift will take a new customer engagement strategy – one that’s easy for you to scale and amazing for your customers to experience.

Watch The Marketer’s Circle, “From Onboarding to Advocacy: Customer Engagement Best Practices,” powered by ON24 Forums.

You’ll hear Customer and Product Marketers share strategies for driving engagement across the customer lifecycle, from onboarding new users to cultivating strong advocates. We discuss marketing strategies to support customer adoption, retention and expansion including:

• Ways to onboard and train customers at scale
• Best practices for gathering customer feedback
• Ideas to launch new products and share updates
• Programs to connect your customer and user community
• Channels to drive product reviews and referrals

Make sure you’re putting your customer first. Watch Now.