FloQast optimizes and scales digital engagement with ON24

“ON24 was the perfect solution,” said Stephanie Caracas, Sr. Global Event Manager, FloQast. “It enabled us to generate audience insights and deliver them into the hands of our sales team.”

Until the switch to ON24, FloQast’s team measured the success of webinars only by how many people registered for an event. With ON24, the team could see who registered, who attended, how engaged they were and the topics that resonated most.

The flexibility of the platform made it possible for FloQast’s team to create different digital experience types for unique audiences. These events included CPE courses, thought-leadership webinars and even “TakeControl,” the company’s annual, large-scale virtual conference.

To scale their programs, the team created and templatized fully-branded consoles for each event type “allowing us to keep our brand front and center across every experience,” said Caracas.

To optimize audience engagement, Caracas’ team embedded interactive tools into their events, including polls, live chat, Q&A, surveys and even additional content offers. And, with first-party data collected by ON24, FloQast captured every interaction for a complete perspective on each attendee’s engagement with the company.

The ability to generate and capture those insights also strengthened FloQast’s CPE program. With ON24, FloQast could see how active attendees were throughout the course, run survey questions to gauge comprehension and even answer questions in real time.

To do all of this at scale, the FloQast team set up an integration that connected ON24 to the company’s tech stack.

“ON24 allows us to scale quickly, and seamlessly integrate our data with Hubspot and SFDC so we can leverage our own information the way that we want to,” said Lynsey Lee, Sr. Marketing Operations Manager at FloQast.