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Nvidia | Case Study | ON24

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How NVIDIA gains global speed and scale with ON24

  • 28%

    Increase in on-demand views

  • 9,000+

    Unique visitors to the NVIDIA content hub in year one

  • More

    Reliable webinar program execution

Capabilities

Industry

Use Cases

Number of Employees

  • 10,000+

About

NVIDIA Corporation, global corporation that manufactures graphics processors, mobile technologies, and desktop computers. NVIDIA is known for developing integrated circuits, which are used in everything from electronic game consoles to personal computers (PCs). The company is a leading manufacturer of high-end graphics processing units (GPUs). NVIDIA is headquartered in Santa Clara, California.

Introduction

NVIDIA is addressing a broad range of markets from gaming to supercomputers, self-driving cars and artificial intelligence. Capitalizing on this opportunity takes speed and scale. That’s why NVIDIA turned to ON24, to help power global marketing campaigns that move as fast as the emerging economies they were trying to reach.

NVIDIA’s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined modern computer graphics and revolutionized parallel computing. More recently, GPU deep learning ignited modern AI — the next era of computing — with the GPU acting as the brain of computers, robots and self-driving cars that can perceive and understand the world.

Problem

Webinars are a key component of NVIDIA’s global marketing strategy. With the company’s webinar program being led by a small team based in its Santa Clara headquarters, it was critical to find a solution that would allow them to scale quickly and effectively to better serve regions across the world.

"The ON24 platform created a best-in-class experience."

Cassandra Clark, Senior Marketing Manager

Solution

NVIDIA turned to ON24 to help expand webinars in the EMEA and APAC markets. Through data-rich, interactive webinars and an on-demand content hub, NVIDIA rapidly deployed global campaigns that were informative and engaging. Webinars offered an immediate way to create content and a long-form forum to directly connect with prospects interested in NVIDIA solutions.

The ON24 Engagement Platform helped NVIDIA ramp up webinar execution. NVIDIA runs several live/simulive webinars globally a week. It maximizes the results of those efforts through:

Centralized Content Command Center.

Prior to using ON24, NVIDIA did not have a unified destination to consume its webinar content. With ON24, NVIDIA now activates the easy-to-use ON24 Engagement Hub to expose its webinars. NVIDIA’s content hub makes webinars top of mind to its target market and points visitors to the hub in a prominent way on its website—visibility it would not have otherwise.

Localized Experience for Key Regions.

NVIDIA has a large enterprise audience based in Asia. ON24 translates key components of its webinars in a number of languages, including traditional Chinese, Korean and Japanese.

Anytime, Anywhere Engagement.

With around-the-clock service, ON24 acts as an extension of the NVIDIA team, filling in to manage and support the webinar program. This ensures that all international webinars are set up for success, regardless of the time zone.

Efficiency On-Demand.

NVIDIA needs to work quickly. Utilizing ON24’s on-demand platform, NVIDIA no longer has to download a file, wait to upload it to YouTube and finally add it to a web page, as with basic webinar tools.

This saves the NVIDIA team approximately one hour per webinar. On the client end, anyone who can’t attend a live webinar doesn’t have to wait for a separate link to watch. They get immediate access to the on-demand webinar program through their original registration link.

Results

In 2018, NVIDIA significantly strengthened its webinar-producing capabilities. Webinars are now one of NVIDIA’s top performers in terms of marketing-qualified leads and sales-qualified leads, and they complement other aspects of its marketing program, including white papers, in-person events and conferences. With the ability to surface on-demand content at its audience’s command, on-demand viewing increased by 28 percent and NVIDIA’s team will produce over 80 webinars in a single year.

"More marketers and AI deep learning instructors at NVIDIA are using the platform, growing our number of webinars from just under 40 to nearly 60 in year one, and attendance to our webinars into the thousands."

Cassandra Clark, Senior Marketing Manager

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