How S&P Global Market Intelligence engages its audience anytime, anywhere with ON24

S&P Global Market Intelligence is known for delivering some of the most important financial information and data to its clients. Often, these complex topics are complicated and highly regulated. Thus, the need arose for a better way to educate clients on the proper use of its offerings to help increase consumption.

S&P quickly implemented a webinar strategy and began pushing out six, 30-minute live webinars at the cadence of one every other month. While client participation in these webinars was strong, they could not access information on these complicated topics at a future date. Like most topics in such a nuanced industry, it was important for S&P to provide its clients with a way to find its webinar content to revisit educational information as needed.

S&P partners with ON24 to create everlasting webinars for its client, leveraging the following tools and benefits:

• Webcast Elite with Integrated Always-On Offerings. Whether it’s before, during or after a webinar, S&P always helps customers continue their journey by pointing them toward another always-on training option or reminding them that the live webinar will be available always on. Using ON24’s customizable landing pages, out-of-the-box email notifications and in webinar experience call to actions, S&P has plenty of opportunities to provide additional value and resources.
• ON24 Engagement Hub. ON24 created the engagement hub to allow companies like S&P to more easily personalize content experiences to suit the specific client and branding needs. Through the Engagement Hub, S&P customizes its colors, analytics, subscription capabilities and so much more with no coding or HTML knowledge needed.
• Privacy Controls. Insider financial information can be highly private and sensitive. The ON24 Engagement Hub allows specific privacy controls such as requiring company login prior to accessing content in its always-on portal.
• Deep Analytics. Data lives in many places within the ON24 platform, but S&P fondly utilizes the Engagement Hub’s search functionality for insights. Not only is the search functionality more user-friendly for clients on the hunt for specific content, but S&P can easily collect data around what people searching. This helps S&P create additional content that is in-line with what clients want to see most.
• Global Capabilities. ON24 makes it convenient for S&P to deliver content in multiple markets. All of S&P’s live webinars are now presented to clients with the option to join at multiple times relevant to a variety of time zones across the globe. ON24 easily converts these time zones for potential registrants and allows S&P to run each webinar in its respective local language.