When it comes to data, marketers have a lot of decisions to make. Should you collect first-party data? Third-party? How do you measure the two and extract impactful insights?
There are a lot of places where marketers can go wrong. But don’t worry: our panel of expert marketers will set you on the right path.
Download our latest report, “What’s Trending in B2B Marketing: The Data to Find the Accounts, Content and Experiences that Convert,” to learn how you can navigate the marketing data maze and drive revenue.
In this trends report, you’ll learn:
- The key differences — and uses — of first- and third-party data
- How marketing experts make use of data to drive results
- What B2B marketers like you are facing when it comes to organizing, collecting and making use of data
Download now!
