Over the past four years, marketers have experienced unparalleled change in the B2B event sector. So, how have all changes impacted the current outlook on events?
For a better understanding of the current environment for events and where you will want to refocus your event strategy to maximize ROI in 2025, check out Forrester’s key trends and insights report, The Global State of B2B Events, 2024: Marketers Continue To Ride A Wave Of Transformation. The report shows how marketers are navigating budget pressures, shifting audience expectations and the rise of omnichannel event strategies.
You’ll read about:
- Shifts in event formats — including the growing popularity of webinars
- Evolving priorities for event ROI measurement and data-driven performance tracking
- The importance of integrating event technology into the wider martech stack
- Using AI-powered tools for personalized attendee experiences and predictive engagement insights
Uncover key strategies for maximizing event impact. Get your complimentary copy today.
