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Why is ON24 right for Workiva? Well… innovation, customer support, delighting our audience and finding new ways to generate pipeline, accelerate pipeline, closed won business and ON24 has been with us along the ride in order to do that — and we’re very excited to continue the growth with them in the future.
Alison Frederick, Director of Demand Generation at Workiva -
The webinars themselves have been one of the top-performing pipeline generating activities… Speaking with the SDR team, they are always super eager and excited whenever they get a webinar lead because they know that that person has interacted with us, has engaged within a webinar, and it’s easier for them to call and have that conversation based on the metrics that we have.
Brandy Rowden, Director AMS Webinar Programs at ServiceNow