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ON24 Glossary

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A

  • Account dashboard

    Provides a snapshot of account-specific information. Metrics include user logins, webcasts completed, tracking IDs and more.

  • Account engagement profile (AEP)

    A ON24 Platform feature that summarizes an account's interactions with ON24-based webinars, content hubs and personalized landing pages.

  • Advanced analytics and reporting

    Advanced Analytics is an add-on product to the ON24 Platform. This feature helps marketers accurately measure and demonstrate the ROI of webinar marketing programs.

  • AI marketing

    Using artificial intelligence to create, draft and execute marketing campaigns.

  • AI-generated content

    Content created through software, often involving machine learning or Large Language Models (LLM) methodologies.

  • AI-powered Analytics and Content Engine (ACE)

    The AI-powered Analytics and Content Engine, also known as ACE, is an ON24 Intelligent Engagement Platform feature that empowers marketers to quickly draft content, export webinar segments, segment audiences, and personalize content at scale.

  • Aspect ratio

    The proportional relationship between the height and width of an image. Often expressed as two numbers separated by a colon (i.e., 16:9).

  • Attendance conversion rate

    The total number of console views and conversion rates by partner referral/location code. (See: support.on24.com)

  • Attendee

    A registrant who successfully converts and attends a webinar.

  • Attendee chat

    An Engagement Tool in the ON24 Platform's webinar console. This tool empowers webinar attendees to chat with other attendees and presenters.

  • Attendee list

    A list of who, including the presentation team, is in attendance in a webinar at any moment during the live event.

  • Audience

    Audience can refer to the attendees in a live or on-demand webinar and/or individuals/professionals targeted in a marketing campaign.

  • Audience console

    What webinar audiences see when they log into a webinar. The Audience Console enables attendees to interact with and watch webinar content.

  • Audience URL

    The URL used to promote and grant access to a webinar.

  • Average engagement score

    A score used to measure audience participation, interactivity and use of Engagement Tools.
B

  • Bandwidth

    The total number of frequencies, or capacity, a network connection can handle at any moment. A higher bandwidth enables faster internet speeds. (See: support.on24.com)

  • Benchmark report

    An ON24 feature empowering customers to compare and contrast their webinar program performance to peers. Also: an annual report published by ON24.

  • Broadcast video

    An optional feature in the ON24 Platform enabling customers to incorporate HD-quality videos into webinars. Note: The broadcast video feature requires external encoding gear. (See: support.on24.com).
C

  • Capture clip

    A feature in the ON24 Platform's webinar capability enabling webinar presenters to record screen share demos in advance.

  • Carousel

    A page layout ON24 customers can use when designing webinar registration pages.

  • Certification

    A feature and Engagement Tool found in the ON24 Platform's webinar capability. This Engagement Tool allows organizers to automatically generate certificates when an attendee meets pre-defined engagement criteria within a webinar. (See: support.on24.com)

  • Column picker

    A feature within the ON24 Platform's backend management tool enabling users to determine the columns of data displayed.

  • Console

    A field within a webinar environment that enables audiences to watch or interact with an event.

  • Console builder

    A design tool in the ON24 Platform's webinar capability used to create the audience console and what audiences will see in a webinar experience.

  • Contact us

    This Engagement Tool is part of the ON24 Platform's webinar capability. It allows attendees to email a specified address and/or directly contact the webinar host.

  • Content hubs

    An ON24 Platform capability. Content Hubs enable customers to create dynamic resource centers that can be promoted as on-demand resources for audiences.

  • Content marketing

    Refers to a type of strategic marketing. Often involves creating and promoting digital material developed for a specific audience.

  • Content repurposing

    Creating new content by repurposing older or different content formats. For example, using a webinar transcript to develop blogs, e-books and social media posts is a form of content repurposing.

  • Content views

    A metric for the ON24 Platform's Content hub capability. Displays the number of times a type of content — videos, webinars, PDFs, podcasts and URLs — is viewed by a visitor.

  • Continuing education

    The practice of continuing to learn after obtaining a degree. In the context of webinar programs, it can be considered a synonym for "Certification."

  • Create-a-copy

    A feature in the ON24 Platform's webinar capability. Enables customers to duplicate previously run webinars or to create a webinar template.

  • CTA

    An initialism for Call-to-Action. Also, an Engagement Tool found in the ON24 Platform's webinar capability. This Engagement Tool empowers webinar hosts to direct audiences to a trackable link.

  • Customer marketing

    Refers to the practice of planning, developing and executing marketing campaigns targeting current customers with the intent of improving relations and retaining business.
D

  • Dashboard

    Also known as the ON24 Analytics Dashboard. An ON24 feature reporting on each attendee’s behavior.

  • Demand generation

    A marketing strategy to raise awareness and interest in a product or service.

  • Dial-in

    A phone number audiences can call to listen to a webinar or virtual conference broadcast.

  • Digital engagement

    A strategy businesses use to engage, interact and communicate with prospects and customers. The goal of digital engagement is often to collect first-party data, which can be used to identify audience pain points and interests.

  • Domain filtering

    A security feature enabling customers to block or allow registrants with email addresses from defined domains. (see: support.on24.com)
E

  • Earn certification

    An Engagement Tool feature found in the ON24 webinar capability that customers can use to set up training, virtual learning or certification events.

  • Engagement level

    A metric indicating how engaged a prospect is with content hosted on the ON24 Platform.

  • Engagement minutes

    The total number of engaged minutes of all leads within an account. Found in the ON24 Analytics Dashboard. (Double Check).

  • Engagement score

    A metric based on viewer activity. Used to measure attendee participation, interactivity and use of webinar features. (see: suppport.on24.com)

  • Event console

    The platform webpage where attendees can watch and interact with a webinar event. Also known as Audience Console. (see: support.on24.com).

  • Event engagement score

    A metric used to compare the engagement level of webinars within your industry.

  • Event ID

    Six or seven-digit numbers used to identify an event. Visible within the webcast setup and on the My Webcasts page (see: support.on24.com)

  • Event summary

    Post-event highlights of a webinar. Displays event duration, questions asked, poll responses, survey responses or technical support. (see: support.on24.com)

  • Evergreen webinar

    A webinar accessible at request. Also known as an on-demand webinar or always-on webinar.
F

  • First-party data

    Information a company collects directly from a registrant. Often occurs on a company-owned channel (e.g., webpage, webpage forms, webinars).
G

  • Guest speaker

    A featured webinar or virtual event speaker the hosting company does not employ.
H

  • HCP engagement

    Refers to the actions taken to build a relationship between a company and a health care practitioner.
I

  • Image

    An Engagement Tool found within the ON24 Platform's webinar capability. Enables users to upload and display an image on the Audience Console.

  • Integrations

    The process of connecting different software and platforms to share data and information.

  • Intent data

    Information generated by customers and prospects that indicates interest in a product, service or topic.

  • Interactions report

    A dashboard in the ON24 Platform providing ON24 customers with all the information on how attendees interacted with a webinar.
L

  • Landing pages

    An ON24 Platform capability allows customers to create fully personalized, on-demand pages designed to accelerate the buying journey.

  • Latency

    The measurement of delay in data transferring from one point to another. Often refers to a metric indicating how quickly data gets from a source to an endpoint.

  • Layouts

    Controls how presenters appear in the Media Player on the Audience Console. (see: support.on24.com)

  • Lead generation

    A marketing process of attracting and nurturing prospects into leads.

  • Lifetime activity

    Displays a prospect's total engagement metrics with ON24-hosted content.

  • Live view

    A window in the ON24 Platform's webinar capability where presenters push slides and presentation elements to the audience during a webinar (see: support.on24.com)

  • Lobby page

    A holding screen displayed in the Audience Console before a webinar begins.

  • Lobby time

    The 15 minutes before a webinar starts.

  • Lower thirds banner

    A feature in the ON24 Platform's webinar and virtual conference capabilities. Used to introduce new sections of a presentation and/or speakers.
M

  • Manage users

    Empowers ON24 customers to add, edit and delete logins in an account.

  • Marketing automation platform (MAP)

    An initialism for Marketing Automation Platform. Often used to refer to software that manages marketing processes and campaigns across channels at scale.

  • Media manager

    A feature of the ON24 Platform used to centralize media activity across ON24 capabilities. Enables customers to upload, organize and manage content across various formats.

  • Media player

    An Engagement Tool within the ON24 Platform's webinar and virtual conferences capabilities displaying media controls. Used to play a webinar's audio and/or video.

  • Member enrollment

    An industry term referring to the process where an individual becomes a member of an insurance provider.

  • Multi-registration URL

    A registration page used to display a webinar series. Allows visitors to view details and register for multiple webinars.
O

  • On-demand

    This refers to content or webinars that visitors can access at any time. It is also known as "Always-on" or "Evergreen" content.
P

  • Partner enablement

    A tactic where a company provides tools and resources to help partners sell and support its business.

  • Partner referral

    A strategy where prospects are referred to another company's product and services. It can also refer to a feature within the ON24 Platform enabling customers to track the origin of registrants.

  • Personalized digital experiences

    Digital experiences, such as webinars, content hubs, and landing pages, have been personalized for a specific account or an individual.

  • Platform support

    The ON24 Platform Support is ON24's technical support service.

  • Poll questions

    An Engagement Tool in the ON24 Platform's webinar capability. Enables hosts to push polls to attendees and collect actionable data points.

  • Predictive engagement level

    A feature within the ON24 Platform that displays an estimate of how engaged a new prospect may be with a company's product.

  • Premium event management package

    A service provided by ON24 that provides up to six hours of assistance with a webinar. Assistance includes: registration page setup, emails, console set up, presenter orientation, live event monitoring and archiving.

  • Presenter

    A person who hosts and provides information during an event. Can refer to a role found in the ON24 Platform.

  • Presenter actions

    A feature found in the ON24 Platform's webinar capability that provides a summary report of a presenter's actions during a webinar or virtual conference.

  • Presenter chats

    A feature in the ON24 Platform's webinar and virtual conference capabilities. Provides users a chat log of messages sent through the Team Chat window.

  • Presenter media

    Refers to long video recordings of presentations used for on-demand recordings and simu-live events.

  • Preview URL

    A feature within the ON24 Platform's webinar and virtual conference capabilities that enables users to preview and test functionality in the Audience Console.

  • Producer

    A role in the ON24 Platform's webinar and virtual conference capabilities. The producer role enables users to start and stop events, organize presentation storyboards.

  • Product marketing

    A marketing strategy that positions a company's product and services to multiple audiences.

  • Professional certification

    A credential demonstrating an attendee's knowledge of a specific topic. You can also refer to the Certification Engagement Tool.

  • Prospect engagement profile (PEP)

    A feature in the ON24 Platform that enables users to measure webinar engagement, consolidate business interests and identify prospects that may be ready for a sales conversation.

  • Pulse check

    An Engagement Tool found within the ON24 Platform's webinar and virtual conference capabilities. Allows users to coordinate speaker questions with polling.
Q

  • Q&A

    An Engagement Tool found in the ON24 Platform's webinar and virtual conference capabilities. Enables attendees to ask hosts questions or to access technical support.

  • Q&A screener

    A user role in the ON24 Platform's webinar and virtual conference capabilities. Enables screeners to review, answer and queue up questions submitted through the Q&A Engagement Tool.
R

  • Real-time

    Refers to any data or feature that updates without any lapse in time.

  • Recurring webinar

    A webinar or webinar series broadcast regularly (e.g., every two weeks, once a month, every day).

  • Refer colleague

    An Engagement Tool found in the ON24 Platform's webinar and virtual conference capabilities. Enables visitors to share webinar and event information with colleagues.

  • Registrant

    An individual registered for, but has not attended, a webinar or virtual conference.

  • Registration capacity

    A security feature in the ON24 Platform's webinar capability enables users to limit the number of registrants for a given webinar.

  • Registration conversion rate

    A percentage calculated by dividing the total number of attendees by the total number of registrants.

  • Registration page

    A landing page developed to convert visitors into registrants for webinars, virtual conferences, content hubs, or landing pages.

  • Registration source

    This displays where registrants are coming from. It is often tracked using a parameter distributed through the audience URL.

  • Related content

    An Engagement Tool in the ON24 Platform's webinar capability that enables attendees to access content related to a webinar or virtual conference.
S

  • Screen share

    The ability for a user to share their screen with a remote audience remotely.

  • Screen share extension

    A downloadable extension enabling ON24 users to use the Capture Video Clip tool in the ON24 Platform.

  • Seamless registration

    Enables ON24 Platform users to send registration information from a remote webinar registration page to your webinar's registration database.

  • Share experience

    An Engagement Tool found in the ON24 Platform enables users to share various webinar information on different social media outlets.

  • Simu-live

    A webinar presentation format. Enables ON24 users to pre-record webinars and deliver the recorded event to a live audience at a specific date and time. Hosts can interact with audiences via the Q&A Engagement Tool.

  • Slide area

    A section of the Audience Console displaying PowerPoint slides.

  • Social sharing URL

    Enables ON24 users to add abstract text and images to social sharing URLs.

  • Speaker bio

    An Engagement Tool found in the ON24 Platform's webinar and virtual event capabilities. Provides audiences with presenter/speaker information, including name, title, company and social media profiles.

  • Streaming

    A process where media content is delivered from a host to viewers in realtime.
T

  • Table of contents

    An Engagement Tool in the ON24 Platform enables ON24 users to segment and chapterize on-demand webinars. Enables attendees to skip through a webinar to a chapter of interest.

  • Take survey

    This Engagement Tool is part of the ON24 Platform's webinar and virtual conference capabilities. It enables ON24 users to send surveys to audiences during and after a webinar.

  • Take test

    An Engagement Tool found in the ON24 Platform's webinar capability. Enables ON24 users to test attendees. Can be used in conjunction with the Earn Certification Engagement Tool.

  • Team chat

    An ON24 tool that allows presenters to communicate with producers, Q&A screeners, and other presenters without interrupting the flow of a webinar.

  • Text

    An Engagement Tool in the ON24 Platform's webinar and virtual conference capabilities that enables ON24 users to display text on an Audience Console.

  • Text with banner

    A feature ON24 users can use during a webinar to provide more information on a topic or company.
U

  • Unique attendees to leads

    The conversion rate of all registrants to leads within a filtered date range. Calculated by dividing the total unique attendees by total leads.

  • URL

    An Engagement Tool found in the ON24 Platform's webinar and virtual event capabilities. Enables ON24 users to direct mobile audiences to a website.

  • User roles

    A term defining roles within the presentation team. Used within the ON24 Platform's webinar and virtual conference capabilities.
V

  • Vanity URLs

    A branded link or short URL.

  • Video builder

    A feature found in the ON24 Platform's Media Manager. Enables users to segment, clip, edit and create videos directly from webinar recordings.

  • Video clips

    Clips that can be integrated into a webinar or virtual conference presentation.

  • Virtual conferences

    A capability provided by the ON24 Platform. A large-scale event where attendees can interact with virtual lobbies, exhibition halls, chats and webinars.

  • Virtual event

    Refers to webinars, webcasts, virtual conferences, digital symposiums and more. Can refer to any event in which audiences attend via internet connection. Virtual events can also refer to an ON24 Platform capability designed to empower engagement and two-way networking at scale.
W

  • Webcast

    Another term for webinars.

  • Webcast URLs

    URLs related to the production and broadcast of a webinar or virtual conference. They can include the presenter, Preview, Reports, and Audience.

  • Webinar console

    Another term for Audience Console.

  • Webinar metrics

    A representation of a webinar's performance. Can include engagement time, engagement minutes, CTAs clicked, poll responses and more.

  • Webinar series

    A regular recurring webinar program usually discusses a single topic of industry news.

  • Webinars

    A webinar is a virtual event incorporating a host, media and an audience over the internet. Often features videos and slides.