How Autodesk achieved 12x ROI on pipeline with ON24

With help from the ON24 Services team, “we were creating visually-captivating webinars with tons of audience engagement opportunities.”

From live polls and Q&A, to additional content offers and book-a-meeting CTAs, Autodesk’s attendees had plenty of ways to engage with the experience, while ON24 captured every interaction to get a deeper understanding of each attendee.

But one event type does not fit all. “We wanted to create a differentiated experience for every single event and give audiences more opportunities to interact,” said Chan.

To accelerate onboarding and enable team members to succeed, the Autodesk team created interactive virtual training experiences.

To engage smaller groups of 10-15 executives in a highly- collaborative virtual setting, Chan and her team used ON24 Forums to deliver two-way virtual roundtable discussions.

For their “Construction Project Management Forum,” the team included virtual keynotes, concurrent masterclass tracks, an interactive networking lounge and virtual booths for partners and sponsors, generating not only leads, but real, human relationships.

With ON24 on demand and simulive functionality, the team delivered pre-recorded webinars and events as live experiences and made them accessible to audiences who were unable to attend — without losing the ability to drive engagement and generate insights.

By integrating ON24 with their marketing automation platform, the team leveraged deep audience engagement insights, which could be delivered directly into the hands of their sales team.

“I’m very passionate about using audience insights to help us be more effective and efficient,” said Chan.