Sandvik increases lead conversion by 40% after switch to ON24

According to Ewanow, “It was really easy to get up and running with ON24. I wish all of our processes were this smooth.” Not only was the platform easy to use, but the ON24 team was helpful too. For example, Ewanow had an idea for a holiday production, but he wasn’t sure how to implement it. Fortunately, Ewanow was able to call on the ON24 in-house Creative Services department who helped him bring his vision to life.

“We saved time and didn’t have to hire an agency,” said Ewanow. With ON24, Ewanow is able to deliver interview-style webinars and interactive panel discussions that keep participants actively engaged and help him identify where attendees are in the buying journey, their unique pain points and the content most relevant to them.

“The engagement we get from ON24 is huge,” Ewanow says. “If you had asked me a year ago what my goals were, I’d have said lead generation. Now I realize how important it is to not simply generate leads but to create two-way conversations.”

With a sales cycle that can last months, or even years, these 1:1 connections help Sandvik establish trust and build meaningful relationships that convert its prospects into customers. Sandvik also integrated ON24 with Salesforce, the company’s customer relationship management (CRM) system, so engagement details go straight to frontline sales teams. This enables Sandvik to further optimize conversion rates down to sales meetings and win rates.