Build a smarter marketing playbook.

It’s a brave new world for B2B sales and marketers – suddenly, a mission of “growth at all costs” is no longer a mindset any of us can afford. 

How can you evolve your teams and tactics to drive efficient growth at scale?

Join Sangram Vajre of GTM Partners to find out how you can take your go-to-market strategy into the future and learn:

• Brutal truths of where go-to-market teams stumble
• The new metrics for B2B sales and marketing success
• Key go-to-market plays to master
• Ways AI can help drive faster and smarter execution

For the past decade, webinars and virtual events have been top-producing B2B marketing channels for pipeline growth. 

But, with the rapid rise of AI, isn’t it time to innovate how you engage and create even greater impact?

Join ON24 VP of Marketing Mark Bornstein to find out how you can bring your webinars and virtual events into the future and learn:

• Ways to boost registration with AI-assisted brainstorming and copywriting
• How to automatically scale personalization across experiences
• Best practices to repurpose event content through generative AI
• Tips to analyze results and optimize performance

Now that the majority of B2B buying and selling happens online, the world has gotten smaller and more connected. 

 So, how do you scale experiences to global audiences, without leaving any region behind?

Join Kudo  VP of Marketing Chloë Walford-Delahaye to explore how you can bring localization into the future and learn:

• The difference between interpretation and translation, and how AI can help
• Common use cases for translation across marketing channels
• Tips to boost accessibility and engagement
• How to integrate localization into your workflows

Creating personalized experiences that convert take more than one tactic, it requires an integrated campaign across both physical and digital channels. 

So how can you make direct mail part of a cohesive buying journey?

Join Reachdesk co-founder and CRO Alex Olley to find out how you can bring gifting into the future and learn:

• How to develop a hyper-targeted direct mail strategy 
• Ways AI can remove the guesswork and make gifting more intelligent 
• Best practices to improve direct mail response rates and meeting conversion
• Common B2B use cases for gifting, from lead conversion to customer retention

Customer data is a bedrock for sales productivity and pipeline creation. 

But, how you use that data is the difference between helping sales close deals or just creating a lot of noise. 

Join Demandbase VP of Brand Marketing Chris Moody and Head of Product – Predictive, AI/ML Connor Baldwin to find out how you can bring sales outbound into the future and learn:

• How AI can analyze customer data to surface insights, provide account intelligence and buying intent
• Best practices for account prioritization and prospecting focus
• Ways to leverage AI and data to personalize outreach
• Real-world example of outbound playbooks and where AI can give sellers a competitive edge

B2B buyers have an insatiable appetite for content – in fact, content consumption has grown by nearly 60% over the past 3 years. 

So how can marketers use AI to create not just more, but better, content to feed this demand?

Join NetLine Chief Strategy Officer David Fortino to find out how you can bring your content marketing strategy into the future and learn:

• The latest trends in B2B content consumption across industries, from preferred formats to trending topics 
• Why buyer-level data is critical to lead-generating content, and how AI can help 
• Best practices for using first-party, buyer-level data to inform gen AI tools and optimize content creation
• Ways AI is changing content creation and prospect behavior

Account-based marketing (ABM) has proven itself to be the most precise and high-performing strategies for enterprises  today.

So how can you use AI to take ABM campaigns to the next level?

Join RollWorks VP of Marketing Jodi Cerretani and VP of Product Management Kushan Patel to find out how you can bring your ABM campaigns into the future and learn:

• How AI can help refine and adapt account selection 
• Ways to optimize the timing and relevance of your advertising
• Best practices for scaling personalization across channels 
• New innovations in advertising, including dynamic content creation and delivery to target accounts

Change is a constant for sales and marketing – but for large, multinational companies, adapting quickly and embracing new innovations can seem more like the exception than the rule. 

So how are enterprise sales and marketing organizations successfully using AI to evolve their go-to-market strategies and disrupt the status quo?

Join Intel Sr. Director of Software/SaaS Marketing  Caitlin Clark-Zigmond and Seventrain Ventures Partner & COO and AI thought leader Reddy Mallidi for a panel discussion moderated by ON24 SVP of Marketing Tessa Barron to find out how to bring enterprise sales and marketing teams into the future and learn:

• How enterprise sales and marketers are experimenting with AI 
• Ways to start innovation initiatives and manage change 
• Early wins and lessons learned from current AI implementations
• AI’s impact on organizational structures, team performance and predictions for the future