Driving business growth today takes a change of mindset. From how we plan, scale, optimize and align for success, marketers need to rethink the fundamentals of how we engage audiences, build relationships and deliver revenue in a digital-first world.
Join this session and get the blueprint used by industry-leading B2B companies to turn digital engagement from webinars and virtual events into pipeline growth through campaigns powered by ON24.
You’ll walk away knowing:
- A framework for planning your webinar program strategy
- The new metrics that matter for predicting pipeline success
- Techniques to personalize the attendee journey
- Best practices to qualify leads and optimize sales follow-up
- Ways to use AI to scale and repurpose webinars into new content
