IBM Webinar to Feature Online Holiday Retail Recap

SAN FRANCISCO, Calif. – February 3, 2015 – What was the impact of tablet versus smartphone usage? Which days peaked for online shopping? IBM and Forrester Research will provide the answers, as well as insights and best practices for mobile and social commerce from leading retailers, in a webinar scheduled for February 4.

Speakers Sucharita Mulpuru, VP & Principal Analyst, Forrester Research, and Leah Paschall, IBM Digital Analytics Benchmark leader, will provide an overview of the 2014 holiday online retail performance, with real-time data from Black Friday and Cyber Monday. Trends will be identified to help attendees prepare their omni-channel approaches in the year ahead.

Topics in the upcoming webinar will include:

• The final online sales data for the season, directly from IBM Digital Analytics Benchmark
• Ways to turn the notable trends into success strategies
• What holiday 2014 shopping patterns say about 2015 trends

The webcast will begin at 1:00 p.m. EST. Register for “Online Holiday Retail Recap: Insights and Trends for 2015” here: bit.ly/1zGWK1f

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