Vocus Reaches New Audiences with Webcast Elite

SAN FRANCISCO, Calif. – May 22, 2014— Vocus, a leader in cloud-based marketing and public relations software that enables companies to acquire and retain customers, has selected ON24 Webcast Elite for its demand generation and customer-engagement webinars. With the power and ease of Webcast Elite, Vocus is now able to deliver a greater volume of thought leadership webcasts – as many of two to three per week. This allows the company to generate new leads and influence existing sales opportunities in the pipeline.

The effectiveness of webinars spans the entire sales and marketing process – from driving awareness and lead generation and nurturing to cross selling and upselling. For a number of years, a key part of Vocus’ go-to-market strategy has been the strategic use of webinars for demand generation and customer-facing topics – typically featuring the industry’s most recognizable thought leaders, marketing experts, social media mavens and email gurus.

“In 2013, webinars were one of the greatest contributors to our marketing success, allowing us to reach new audiences and further establish our brand as a great resource for marketing and PR professionals,” commented You Mon Tsang, CMO of Vocus.

Social Media Integration and Ease of Use
As an industry leader in integrating social media for marketing and public relations, it was important for Vocus to have a webcasting platform that fully embraced these social capabilities. By leveraging Webcast Elite’s built-in support for social media, including Twitter, LinkedIn and Facebook, Vocus has been able to take their webcasts to the next level, with higher audience interactivity and engagement.

The powerful, easy and intuitive self-service platform was one of the key reasons Vocus chose ON24 Webcast Elite. The solution allows Vocus to increase the number of webinars it delivers while maintaining the same level of resources. Confidence in Webcast Elite’s performance has enabled webcast producers at Vocus to freely market their online events, without any worries that the webcast platform will limit the number of live attendees.

“With the ON24 Webcast Elite platform, we’ve achieved a time savings of 40 percent for webcast creation, and we’ve saved 100 percent in frustration over our prior webcasting tool,” said Brindisi Chan, marketing manager at Vocus. “ON24’s product is intuitive and easy to use, and it really helps us meet our marketing and lead generation goals.”

About ON24, Inc.
ON24 is the global leader in cloud-based solutions for webcasting and virtual communications, and The ON24 Network is the world’s largest webinar network. Over the last five years, the ON24 Network delivered 106,000 live webinars to more than 30 million viewers who watched over 27 million hours of content. More than 1,000 organizations, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, Rosetta Stone, and SAP, rely on ON24 for demand generation, customer engagement, talent development and town hall meetings. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com.