Benchmarking Digital KPIs in Life Sciences in 2024

The way healthcare professionals (HCPs) engage with pharma brands has undergone significant changes in recent years. A large number of HCPs now prefer to self-educate online rather than attend in-person meetings.

So, how can you establish effective metrics to evaluate marketing’s impact on HCP engagement and drive commercial success?

Join us for “Benchmarking Digital KPIs in Life Sciences in 2024.” During this event, you’ll gain insights from digital marketing experts at AstraZeneca, Incyte, and Novartis on evolving your measurement techniques and discovering the latest digital channel performance benchmarks.

In this session, you’ll discover:

• Strategies to go beyond superficial metrics and challenge the “omnichannel” concept
• Essential components for defining successful campaigns and establishing KPI frameworks
• Best practices for harmonizing metrics across global and local teams
• The latest benchmarks for digital event and content performance within the life sciences sector

Join us to stay ahead in the dynamic field of digital marketing in life sciences.