For pharma marketers, there are many “customers” to balance – from physicians to medical liaisons to the field force to compliance. So, how can you create a digital operating model that elevates the customer experience for both internal and external stakeholders?
Join this session to learn how UCB was able to elevate the HCP experience while implementing a standard process for creating digital engagement programs across the globe and integrate it across their Veeva systems. You’ll learn how UCB was able to achieve initial adoption and continues to build on this momentum to deepen their HCP interactions and insights across the customer journey.
