The recent emergence of AI-powered technology marks a profound change in how professional services marketers can engage clients. This is the start of the AI era.
But how exactly will personalization be transformed by AI and how can professional services marketers make the most of these changes?
To find out the current state of the market, ON24 conducted a survey of more than 500 B2B marketers to understand the perceptions and plans of B2B marketers for AI-driven personalization. This version of the report is tailored to those within professional services. The report contains:
- How marketers plan to use AI for personalization
- The content and experiences that B2B marketers will personalize
- The role of first-party data in driving personalization results
- Personalization tips specific to the professional services industry
Find out how AI will transform personalization — and how you can make the most of it. Download now!
