The Hybrid Shift: Why a unified digital and physical model is the future of HCP engagement

Learn practical steps and tips for taking your hybrid engagement strategy to the next level, join us for The Hybrid Shift: Why a Unified Digital and Physical Model is the Future of HCP Engagement. Life sciences experts, Julian Hecker, Digital & Content Strategy Lead at Bayer, Ricardo Marques, Global Head, Omnichannel Operations at Sandoz and Sarah Christensen, Nordic Digital Director at Novartis will discuss how they integrate digital tools, like webinars, with in-person interactions to create a fluid, back-and-forth experience that keeps HCPs engaged at every touchpoint. 

What you’ll learn:

• How to connect digital and physical touchpoints to build a seamless HCP journey
• Ways to use digital content to enhance in-person interactions and drive deeper engagement
• A framework for creating tailored go-to-market strategies based on unique market and territory needs
• How to align digital campaigns with live events to build trust and maximize impact

Don’t just talk about hybrid — make it the foundation for building lasting HCP trust. Join us to learn how.