Long sales cycles, marketing-averse buyers, strict government regulations and limited face-to-face touchpoints — and these are just a few of the challenges facing microscopy companies bringing new products to market in a digital world.
Join us for “Webinars are #2 Pipeline Driver for ZEISS,” where Diana Jave, Head of Marketing Communications, Asia Pacific ZEISS, will share how she leveraged a live and on-demand webinar strategy to overcome these roadblocks and drive pipeline and revenue.
Key takeaways include:
- The key tech integration that shortened sales cycles across the map
- How to overcome customer inertia with a strategic thought leadership
- The secret to turning data into actionable insights
Register now.
